Swift and the gang pump up Accor’s biggest weekend since Sydney 2000

Taylor Swift Eras Tour - Accor Stadium, Sydney on February 23, 2024. Photo by Phil Hillyard

(Image Supplied for Editorial Use only - Phil Hillyard / Venues NSW   - **NO ON SALES** - ©Phil Hillyard )
Edited by Travel Weekly


    Accor has announced a record level of sales over the weekend in Sydney after a run of sell out Taylor Swift concerts among other events in the city.

    The star-studded weekend saw Swift at Accor Stadium, Blink-182 at Qudos Bank Arena, and the SailGP Sydney sailing competition across the city’s iconic harbour.

    USA SailGP Team helmed by Taylor Canfield lead the SailGP fleet in fleet race one, with the Sydney Opera House and Sydney Harbour Bridge in the distance on Race Day 1 of the KPMG Australia Sail Grand Prix in Sydney, Australia. Saturday 24th February 2024. Photo: Simon Bruty for SailGP. Handout image supplied by SailGP

    Attendees contributed to unprecedented levels of interest in Accor’s 40 Sydney hotels and its ALL-Accor Live Limitless loyalty programme.

    “Hotel results in Sydney over the weekend were higher than anything we’ve seen since the Sydney 2000 Olympic and Paralympic Games,” COO, Accor Pacific, Adrian Williams, said.

    “I couldn’t be more thrilled to witness this incredible moment, where the convergence of music, sports and tourism ignites such excitement and possibility.

    “I am proud of our dedicated hotel teams, who welcomed and catered to our many guests over the weekend.

    “The boost to tourism doesn’t just stop at creating memories – it creates jobs.

    “From hospitality to entertainment, every aspect of this contributes to our mission of fostering prosperity and creating meaningful opportunities for our communities.”

    Taylor Swift’s historic The Eras Tour concerts at Accor Stadium, drawing an astounding 335,000 fans for a series of unforgettable performances.

    Taylor Swift, the first artist to play four successive concerts at Accor Stadium on a single tour, has set the stage for a year filled with spectacular events at the venue, including P!NK, NRL, Bledisloe Cup and Coldplay.

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