Swift and the gang pump up Accor’s biggest weekend since Sydney 2000

Taylor Swift Eras Tour - Accor Stadium, Sydney on February 23, 2024. Photo by Phil Hillyard

(Image Supplied for Editorial Use only - Phil Hillyard / Venues NSW   - **NO ON SALES** - ©Phil Hillyard )
Edited by Travel Weekly


    Accor has announced a record level of sales over the weekend in Sydney after a run of sell out Taylor Swift concerts among other events in the city.

    The star-studded weekend saw Swift at Accor Stadium, Blink-182 at Qudos Bank Arena, and the SailGP Sydney sailing competition across the city’s iconic harbour.

    USA SailGP Team helmed by Taylor Canfield lead the SailGP fleet in fleet race one, with the Sydney Opera House and Sydney Harbour Bridge in the distance on Race Day 1 of the KPMG Australia Sail Grand Prix in Sydney, Australia. Saturday 24th February 2024. Photo: Simon Bruty for SailGP. Handout image supplied by SailGP

    Attendees contributed to unprecedented levels of interest in Accor’s 40 Sydney hotels and its ALL-Accor Live Limitless loyalty programme.

    “Hotel results in Sydney over the weekend were higher than anything we’ve seen since the Sydney 2000 Olympic and Paralympic Games,” COO, Accor Pacific, Adrian Williams, said.

    “I couldn’t be more thrilled to witness this incredible moment, where the convergence of music, sports and tourism ignites such excitement and possibility.

    “I am proud of our dedicated hotel teams, who welcomed and catered to our many guests over the weekend.

    “The boost to tourism doesn’t just stop at creating memories – it creates jobs.

    “From hospitality to entertainment, every aspect of this contributes to our mission of fostering prosperity and creating meaningful opportunities for our communities.”

    Taylor Swift’s historic The Eras Tour concerts at Accor Stadium, drawing an astounding 335,000 fans for a series of unforgettable performances.

    Taylor Swift, the first artist to play four successive concerts at Accor Stadium on a single tour, has set the stage for a year filled with spectacular events at the venue, including P!NK, NRL, Bledisloe Cup and Coldplay.

    Latest News

    • Products

    Embrace the journey: Traversing the world with the Shokz OpenRun

    If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

    • Tour Operators
    • Tourism

    TTC: Deals are driving up demand for September trips

    The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

    • Aviation

    Qantas ‘working urgently’ to fix app data leak

    Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

    • Hotels

    Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

    Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

    • Luxury
    • News

    Kamalaya Koh Samui clinches clutch of wellness awards

    Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]