Small is the new big, says cruise company MD

Small is the new big, says cruise company MD

Small will be the new big in the post-COVID-19 cruise market, according to Cruise Traveller’s managing director.

Craig Bowen reckons small ships will play a vital role in rebuilding trust in cruising as clients will begin to pay more attention to what a cruise doesn’t have.

“Smaller ships don’t have crowds, congestion, confusion, queues, delays in boarding and disembarkation, lots of noise, casinos, contests for deck chairs, large group excursions or a bewildering array of activities, shops and charge-on-entry restaurants,” he said.

“When cruising returns, more people will seek the space, freedom, simplicity, ease, tranquillity, intimacy, friendliness, eco-sustainability and personal service that smaller ships offer as well as the advantage of accessing smaller, more remote ports and sailing closer to wild scenery and wildlife.”

Bowen said this trend was beginning to emerge before COVID-19 and he expects the conditions of the global pandemic will only make it stronger.

Karrat Fjord

Cruise Traveller’s bookings for 2021 small ship cruises were up 31 per cent in June, compared with the same period last year for 2020 sailings.

Bowen said Cruise Traveller had grown rapidly over 17 years, representing 53 boutique, luxury, river and expedition cruising operators around the world.

“When enhanced, onboard health protocols are ratified, river and expedition ships will be the first to start sailing, with a handful already re-commencing operations around Australia and overseas,” he said.

“Before COVID-19, ships were getting bigger and bigger but in coming times, more people will see small as the new big in cruising. For many, the smaller the vessel and fewer the passengers, the better.

“Small ships will be crucial to rebuilding trust in cruising, generally, but post-COVID, more people will appreciate the many benefits of boutique cruise holidays and this will prove a big boost to the small-ship industry.”

Latest News

  • Aviation
  • Products

Luxury fashion house Missoni adds amenity kit to Delta One experience

Italian luxury fashion house Missoni will soon be part of the Delta One experience with a new customer amenity kit. Missoni – a brand well known for its creative use of colors and patterns – will elevate Delta One with the new amenity kit and top-of-the-line details woven into key touchpoints throughout the Delta One […]

  • Cruise

Viking Cruises special 8-day cruise rate

Viking cruises is providing a special offer on its 8-day Rhine Getaway itinerary for November 2024 departures with a strictly limited basis. The cruise takes guests out to discover the charm of old-world Europe as they sail through Netherlands, Germany, France, and Switzerland. The itinerary includes visits the turreted fortresses, grand cathedrals, and medieval towns […]

  • Cruise

Variety Cruises launches “Sell Three, Sail Free in Tahiti” promotion for travel advisors

The family-run, small-ship cruising company, Variety Cruises, has introduced an incentive for travel advisors booking holidays on the company’s Tahiti and French Polynesia cruises. To win a free cruise for two people, the promotion requires advisors to sell three cabins on Variety itineraries in Tahiti booked by 15 September, 2024 and through to 30 April, […]

  • Cruise

Viking is gold sponsor of 2024 Saxo Scandinavian Film Festival, presented by Palace Cinemas via Val Morgan Cinema

Viking has announced it will be a gold sponsor of the 2024 Saxo Scandinavian Film Festival presented by Palace Cinemas via Val Morgan Cinema. The festival, now in its 10th year, showcases the best Nordic contemporary cinema from international film festivals including Göteborg, Cannes and Berlin. The sponsorship provides Viking with the opportunity to connect […]

  • Hotels

The Dorchester rooms and suites

The Dorchester has unveiled additional rooms and suites with a new butler program to enhance guest experience, marking another milestone in its renovation. The portfolio of the world’s foremost luxury hotels and residences, Dorchester Collection, has refurbished room interiors to continue its commitment to reinvent tradition. The Dorchester’s interiors, re-envisioned by interior design firm Pierre-Yves […]

  • Events

Bastille Festival 2024

Residents and travellers can immerse themselves in the vibrant spirit of France as Bastille Festival Sydney returns with a jam-packed program to ignite the Paris Olympic spirit. The annual four-day celebration brings the spirit of France to the heart of Sydney in honour of French Bastille Day. It commemorates two significant events in French history: […]

  • Aviation

Air Astana donates upcycled aircraft furniture to Almaty Airport

The Air Astana ‘Upcycling for the Future’ project involves the creative recycling of used aircraft parts, with furniture having been previously exhibited at various locations across Almaty since 2022.   The aim of the Air Astana project is to promote sustainability and reduce environmental impact. Air Astana Group is the largest airline group in Central […]

  • Conferences
  • Travel Agents

New Zealand’s biggest business event marks Matariki

Matariki, the Māori New Year has been celebrated at a spectacular event for MEETINGS 2024 buyers at Rotorua Airport last night (Wednesday, 19 June). RotoruaNZ Business Events and Coast Group presented a special dinner with supporting partners Rotorua Airport, Terrace Catering, Event Impressions and The Production Agency. The evening featured a stunning 12-minute light and […]

  • Tour Operators

Albatross Tours’ feeling Festive as it guarantees remaining places for Christmas 2024 tours

European tour specialists, Albatross Tours, has guaranteed every tour for Christmas 2024 is a goer. “The Albatross festive program has established itself as a real favourite for Australian travellers. We have a fabulous choice of Christmas market locations – Berlin, Dresden, Prague and Ljubljana are just a few,” managing director Shelley Poten said. The all-inclusive […]