Singapore Airlines wins Roy Morgan’s airline of the year

Nigel COGHLAN
Edited by Travel Weekly


    Singapore Airlines (SIA) won the Roy Morgan Research 2023 International Airline of the Year Award in their annual Customer Satisfaction Awards held in Melbourne last night.

    SIA was recognised as the Best International Airline for customer satisfaction, rated first against major international airlines serving Australia. SIA general manager marketing and corporate sales, Marco Giarrizzo, accepted the award on behalf of the Company.

    SIA regional vice president South West Pacific Louis Arul expressed his delight and thanks following the announcement.

    “On behalf of the entire Singapore Airlines team, I would like to thank Roy Morgan. This award reflects our commitment to service excellence, and the contribution of colleagues in Australia and across the world; from our airport teams to our award-winning cabin and flight operations crew,” he said.

    “Australia is one of our most significant markets, and our customers’ comfort, travel experience and safety remains our core focus. This is the fourth time SIA has received this prestigious award, and we are honoured and grateful to be recognised again.”

    Roy Morgan CEO Michele Levine says Singapore Airlines has been consistently regarded as providing the highest customer satisfaction for international airlines for several years:

    “Singapore Airlines has won a fourth straight Roy Morgan Annual Customer Satisfaction Award as the International Airline of the Year – winning in 2018 & 2019 (pre-pandemic), and since the pandemic ended, winning both 2022 & 2023. The four straight wins match the four straight wins for Singapore Airlines from the inaugural award in 2012 through to 2015.

    “The international airline business is an extremely competitive one with many international carriers flying to Australia and around the world. Since the pandemic restrictions eased in 2022 it has been Singapore Airlines to re-emerge as the favoured airline for Australians with high levels of customer service and delivering an unprecedented level of customer satisfaction over many years.

    “Singapore Airlines won six monthly satisfaction awards in 2023 with an average customer satisfaction of 93.4 per cent to edge out Emirates with five monthly satisfaction awards at an average of 92.6 per cent and Air New Zealand in third with an average customer satisfaction of 90.6 per cent during the year.”

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