Sensory Tourism Australia launches new travel experiences for vision-impaired international visitors

Sensory Tourism Australia launches new travel experiences for vision-impaired international visitors
Edited by Travel Weekly


    Sensory Tourism Australia launched its brand at the Australian Tourism Exchange in Melbourne this week and is set to provide inclusive and accessible products for vision-impaired international visitors.

    Sensory tourism is an emerging concept that presents destinations differently, with less emphasis on traditional sightseeing – created by the founders of Cocky Guides, an award-winning group tour operator for blind and low-vision travellers that has operated in Australia since 2018.

    “We are delighted to present Australia’s first curated, ‘stay and discover’ packages in Sydney, Melbourne and Cairns, designed to support blind and low vision travellers visiting Australia,” Sensory Tourism Australia Director and co-founder Kellie Hayes said.

    “With a keen focus on presenting Australian destinations in a sensory and tactile way, our guides are, first and foremost, experienced tour guides who have each had hundreds of hours presenting destinations to blind and low-vision travellers.”

    Sensory Tourism Australia has actively worked with DestinationNSW in their NSW First Progam to develop an internationally ready product to welcome blind and low-vision travellers from overseas to visit Australia.

    The team from Sensory Tourism Australia met with inbound wholesalers during the Australian Tourism Exchange to enable international travel agents access to a unique and world-leading product for blind and low-vision travellers to visit Australia with an all-in-one package for fully immersive and engaging experiences in Sydney, Melbourne and Cairns.

    Sensory tourism is an emerging concept that presents des nations differently, with less emphasis on traditional sightseeing. A destination’s physical and multi-sensory aspects are the priority in enhancing the tourism experience for blind and low-vision travellers with their other senses – hearing, taste, smell, and touch.

    Sensory Tourism Australia is a leader in curating engaging itineraries for blind and low-vision travellers, which showcase multi-sensory aspects of Australia’s key destinations by engaging experienced local tourism businesses in Australia.

    Sensory Tourism Australia is available to consult with travellers, travel agents and businesses to create supported travel itineraries to meet the needs of blind and low-vision travellers.

    Sensory Tourism Australia at the ATE.

    The Sensory Tourism Australia stand at ATE – DestinationNSW new product workshop.

     

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