Sensory Tourism Australia launches new travel experiences for vision-impaired international visitors

Sensory Tourism Australia launches new travel experiences for vision-impaired international visitors
Edited by Travel Weekly


    Sensory Tourism Australia launched its brand at the Australian Tourism Exchange in Melbourne this week and is set to provide inclusive and accessible products for vision-impaired international visitors.

    Sensory tourism is an emerging concept that presents destinations differently, with less emphasis on traditional sightseeing – created by the founders of Cocky Guides, an award-winning group tour operator for blind and low-vision travellers that has operated in Australia since 2018.

    “We are delighted to present Australia’s first curated, ‘stay and discover’ packages in Sydney, Melbourne and Cairns, designed to support blind and low vision travellers visiting Australia,” Sensory Tourism Australia Director and co-founder Kellie Hayes said.

    “With a keen focus on presenting Australian destinations in a sensory and tactile way, our guides are, first and foremost, experienced tour guides who have each had hundreds of hours presenting destinations to blind and low-vision travellers.”

    Sensory Tourism Australia has actively worked with DestinationNSW in their NSW First Progam to develop an internationally ready product to welcome blind and low-vision travellers from overseas to visit Australia.

    The team from Sensory Tourism Australia met with inbound wholesalers during the Australian Tourism Exchange to enable international travel agents access to a unique and world-leading product for blind and low-vision travellers to visit Australia with an all-in-one package for fully immersive and engaging experiences in Sydney, Melbourne and Cairns.

    Sensory tourism is an emerging concept that presents des nations differently, with less emphasis on traditional sightseeing. A destination’s physical and multi-sensory aspects are the priority in enhancing the tourism experience for blind and low-vision travellers with their other senses – hearing, taste, smell, and touch.

    Sensory Tourism Australia is a leader in curating engaging itineraries for blind and low-vision travellers, which showcase multi-sensory aspects of Australia’s key destinations by engaging experienced local tourism businesses in Australia.

    Sensory Tourism Australia is available to consult with travellers, travel agents and businesses to create supported travel itineraries to meet the needs of blind and low-vision travellers.

    Sensory Tourism Australia at the ATE.

    The Sensory Tourism Australia stand at ATE – DestinationNSW new product workshop.

     

    Latest News

    • Aviation

    Low-cost Indian carrier SpiceJet continues to burn cash

    It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

    • Attractions

    SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

    AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

    • Cruise

    Silversea taps Barbara Biffi as senior vice president for global sales

    Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

    • Technology
    • Travel Agents

    Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

    Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]