Aviation

Ryanair has overseas fans desperate to fly with it after blowing up on TikTok

Ryanair has found itself with a new horde of fans after becoming a TikTok hit amongst international zoomers.

Ryanair boasts an impressive following with a massive 1.5 million followers and 42.2 million likes, making it the biggest airline on the platform.

In comparison, Virgin Atlantic has 75,100 followers and 1.1 million likes, easyJet has just 17,1oo followers and Qantas has less than 5,000 followers, although it does not post videos.

The videos satirise passengers, rival airlines, and its own service and have become a major success with international TikTok audiences, with many calling for the airline to expand its flight route so they can fly with Ryanair.

@ryanair

Am I gatekeeping? Yes, yes I am👁👄👁 #ryanair #airline #cabincrew #gatekeeping

♬ The woman was too stunned to speak – %ᵕ‿‿ᵕ%

One user commented on a video: “I will literally move countries just to be able to fly Ryanair.”

Another American user added in response to a video: “This is great and I can’t even fly Ryanair in the US.”

A third posted: “I don’t live in Europe so I will never fly Ryanair but because of this account it’s my favourite airline.”

However, some European users have been quick to dampen the hopeful expectations of overseas zoomers by pointing out cases of slow refunds, bumpy landings, and cancelled flights.

One person commented: “Queen of TikTok but not queen of the skies.”

The Ryanair account capitalises on TikTok lingo, jokes, sounds, and trends that are popular on the app.

A frequent joke on the page is mocking Virgin Atlantic for being ‘mid’ – meaning average – and United Airlines was called out when it tried to emulate Ryanair’s style.

@ryanair

Had to get this off our chest😫 #ryanair #beef

♬ duehdjdbwjdbjebdc – olive

The airline’s most recent video responded to comments calling for Ryanair to go to the USA, but said that it’s “Loyal to Europe.”

@ryanair

Tell em boy bye. Loyal to Europe💅🏼 #airline

♬ Trend mx92310 – Mx9231

Speaking in a recent interview, Ryanair’s head of social, Michael Corcoran, explained he thought the success of the brand of TikTok was due to the decision to “lose the corporate tone of voice.”

“We’ve conditioned social media to be a dumping ground for every piece of information available to us – Ryanair want to stand out and avoid clutter,” Corcoran said.

Love it or hate it, you’ve got to give props to Ryanair for finding a new way to appeal to a different audience, even if they can not actually buy flights on the airline.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Jackson Hole reveal what’s new for the Winter 22/23 season

If it’s been 2 and a half years since you’ve been skiing then Jackson Hole have you sorted with a variety of new adventures on offer this year.

Share

CommentComments

Events

Get to know one of our incredible Travel DAZE speakers, Dr. Karl! Tickets are going fast!

Travel DAZE is fast approaching and we have Australia’s most loved clever person gracing us with an incredible talk on the psychological benefits of travel.

Share

CommentComments

Hotels

Airbnb leaves China amid ongoing lockdowns

Like a soon to be ex-wife that complains about her husband never leaving the house, Airbnb is leaving the reclusive Chinese market.

Share

CommentComments

Aviation

Scoot launches flights to South Korea’s ‘Hawaii of East Asia’

Want a Hawaiian holiday but got yourself banned on your last trip? Here’s the next best thing.

Share

CommentComments

Aviation

Register for duo, Air New Zealand’s new training and engagement hub and be in the draw to win some epic prizes

Air New Zealand launched its new training and engagement hub called duo, with training, campaigns, incentives the latest brand updates, plus more.

Share

CommentComments

News

Samoa finally announces border re-opening!

The Pacific Island paradise has been working hard to get travel ready and will soon welcome Aussies back to its sunny shores!

Share

CommentComments

Aviation

“Heroic” flight attendant comes to the rescue as woman gives birth on Frontier Airlines flight

We here at Travel Weekly think this woman deserves a raise, or at least an honorary midwifery degree.

Share

CommentComments

Aviation

Are you a ‘local legend’? Bonza is on the lookout for 17 ambassadors!

We feel as though a local legend could either be a dedicated charity worker in the community or someone who frequently drinks beer out of a shoe!

Share

CommentComments

Events

Travel DAZE speaker Matt Endycott from nib chats all things travel! Get your tickets now!

We’ve got Matt Endycott – one of our exciting speakers – to share his thoughts on the industry. Come to Travel DAZE to hear Matt discuss all things travel!

Share

CommentComments

Midweek Interview

Midweek Catch-up with TRAVLR’s Roann Roberts

We love an alliterative name, all the best superheroes and villains have them. We’re not sure where TRAVLR’s head of global travel product sits on that spectrum, though.

Share

CommentComments

Aviation

Qantas relaunches Perth-London route, ramps up trans-tasman flights, secures majority stake in TripADeal

Flights resuming to NZ mean that it will be much easier for the all blacks to come over and quickly beat Australia over and over again.

Share

CommentComments

Hotels

Qatar hotels warned by Fifa over LGBTQ+ discrimination

World Cup controversy has already kicked off before the first match has begun! It’s clear Fifa is taking some lessons from the Australian Open.

Share

CommentComments