REVEALED: The city where hundreds of international agents will flock to for G’day Australia

REVEALED: The city where hundreds of international agents will flock to for G’day Australia
Edited by Travel Weekly


    Hundreds of international travel agents who specialise in selling Australia’s world-class tourism experiences to the world will gather in Western Australia later this year when Perth hosts Tourism Australia’s mega-event, G’day Australia.

    The event will put Australian tourism businesses face-to-face with about 300 agents from key markets around the world, who have been trained by Tourism Australia to be Aussie Specialists.

    G’day Australia will provide a boost for tourism in Western Australia and across the country, with state and territory tourism organisations supporting a national familiarisation program around the event, giving visiting agents first-hand experience of the best Australia has to offer.

    Experiencing Australia for themselves will help visiting Aussie Specialist agents encourage international visitors to stay longer and spend more in Australia, which is good news for Australian tourism businesses and the more than a million jobs the sector directly and indirectly supports.

    Federal Minister for Tourism, Don Farrell, said this is an excellent opportunity for Aussies to show what’s so amazing Down Under.

    “We want more international tourists booking a holiday to Australia, staying for longer, and spending more – and this event will help achieve just that,” Farrell said.

    “Travel agents with first-hand experience of Australia’s best tourism experiences will be better able to sell Australian holidays in key markets around the world, using their lived experience to convince their customers of the many reasons to book a trip down under.”

    Farrell praised Perth as an excellent location for the event as it will give “agents the opportunity to experience Western Australia’s wealth of diverse, unique, and wonderful attractions, which form a critical part of our nations tourism industry.”

    WA Deputy Premier and Minister for Tourism, Rita Saffioti, praised her state as “essential” for international travel agents to visit.

    “Our government is very excited to partner with Tourism Australia to host G’day Australia in Perth, and familiarisation visits throughout Western Australia,” Saffioti said.

    “We look forward to welcoming Aussie Specialist agents and Tourism Australia representatives to the state in October, when we will showcase the vast array of iconic tourism destinations and experiences in WA that are ready to welcome visitors from around the world.

    “We trust that everyone who visits Western Australia as part of G’day Australia will feel inspired to share their experiences with their clients and recommend Western Australia as a must-see holiday destination.”

    In the past, 100 per cent of the travel agents who took part in G’day Australia have said they planned to sell more of Australia as a result of the event, which will help our tourism sector continue on its path to surpass 2019 international visitation numbers and grow sustainably into the future.

    G’day Australia will be hosted from Sunday, 13 October to Friday, 18 October.

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