Rail Europe uses the power of magic to get their message front of mind with Australians
Rail Europe took over The Bridge at The Fullerton Hotel on Thursday night for what can be described as a magical evening.
A mind-reading magician called Ophir Zenou provided the entertainment throughout the evening, having sceptics like me wondering if he actually did have magical powers.
He even managed to put a couple of balls in the palm of my hand.
The message from Rail Europe was clear, they want Australia back at the top of the list of its best markets where it’s currently third.
It’s going to be a booming decade for rail in Europe, a recent law change in France banning some short-haul flights is likely to be implemented in other European countries.
Fred Mazenq (Atout France), Andrew Cavallaro (Turespana), Rich Leonard (Rail Europe), Maria Sykes (Visit Britain), Patrick Benhamou (Atout France), Livio Goetz (Switzerland Tourism), Sofia Hanson (Tourism Ireland) Sophie Almin (About France), Emanuele Attanasio (Italian National Tourist Board) , Bjorn Bender (Rail Europe).
The ban means no flight can operate on a route where a rail journey under two and a half hours is available. This puts many popular routes at risk, which is all good news for rail operators.
Rail Europe launched its brand-new look and feel in March 2023. Its bright pink and white colouring proved to be very eye-catching from anywhere in the venue last night.
In the words of the company itself, its new logo is “Structured around a conversational bubble, the new Rail Europe logo references the great care with which Rail Europe has been treating its customers over the years, as well as the new ambitions for the travel tech company.”
Dinner before and after Ophir made everyone disappear.
Each year, Rail Europe helps more than 2.5 million passengers visit Europe by train and sells five tickets every minute.
You don’t need any psychic abilities to see the company is taking its push to get Australia back to the top seriously.
The company had tourism industry leaders present at the event from major markets within the continent.
Top destinations for Australian train travellers include the UK, France, Italy, Switzerland, Germany and Spain.
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