Road & Rail

Rail Europe outlines two-year, $811m revenue target and global tech strategy

Huntley Mitchell

Huntley Mitchell

Rail Europe has set a €500 million ($811.8 million) target to be reached within the next two years.

The company’s annual turnover is set to reach €400 million in 2019 – up 12 per cent year on year – with the company’s Australian and New Zealand arm enjoying 10 per cent sales growth in the year to date.

Australia in New Zealand is Rail Europe’s second-largest market behind the US.

Train travel across Europe generates in excess of €800 million ($1.3 billion), and Rail Europe foresees the opportunity to grow sales to €1.5 billion ($2.4 billion) by 2028.

Furthermore, with the aviation and cruise sectors copping a lot of heat at the moment around sustainability, Rail Europe’s general manager for business across the Asia Pacific, Richard Leonard (pictured above, centre), said this represents a golden opportunity for the sector to grow market share.

“We have always maintained rail is the most environmentally-friendly form of transport,” he told Travel Weekly.

“We intend to drive this message more into 2020. Partners like Eurostar have even started offering carbon emissions savings based on travel for corporates.”

Rail Europe has also announced the rollout of its new global technology platform, Easy Rail Access (ERA).

A one-stop-shop that provides instant access to real-time European railway inventories, ERA offers agents offers intuitive booking tools and simplified agent processes, and can also be accessed via any web browser.

Additionally, an international team is on hand to not only help agents with any queries about ERA, but also continuously evolve and improve the service and offers.

“More than two-thirds of Rail Europe’s business is driven by B2B sales, i.e. via agents and tour operator networks,” Leonard said.

“By investing in cutting-edge technology, our priority is to deliver unrivalled user experience, instant access to real-time inventories and high-quality customer support to our agents.”


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