Publicity brains behind Bonza launch join forces in new venture

Publicity brains behind Bonza launch join forces in new venture
Edited by Travel Weekly


    Three of the creative minds behind the launch of Bonza last year have joined forces to launch a new communications venture set to shake up the sector.

    The trio, comprised of two senior PR and comms experts and an accomplished photojournalist and filmmaker who will put content and communications hand-in-hand.

    The Comms. People was founded by Heather Mollins, Jennifer Swaine and Peter Wallis.

    Mollins was most recently the former head of communications at Bonza and previously held roles at Ogilvy and Seven Communications and was shortlisted for the Travel Weekly Women in Travel Awards in 2023.

    Jennifer Swaine has over 30 years experience in the travel and MICE sector, currently serving as the chair of the Sunshine Coast Business Awards and is the business and tourism lead of Sunshine Coast 2032 Olympic Committee.

    Peter Wallis is a photojournalist and filmmaker who has photographed an extensive range of personalities and news stories including sports, politics, entertainment and much more. Wallis’ worked at the Courier Mail for 19 years and his work regularly features in Herald Sun, Daily Telegraph, The Australian and Australian Financial Review.

    “We are not a classic communications agency,” Mollins said.

    “We don’t believe in over engineering a brief and instead use data, experience and intuition to deliver high quality outcomes for clients.

    “Finding a brand’s narrative and delivering it is what we do best. The three of us work together closely to bring to life an idea using great words, photography and video. Our approach is clear, simple, consistent and it works,” said Mollins.

    Sunscreen brand Ochre Sun, which uses native botanicals providing tangible benefits to Indigenous communities, is working with The Comms. People has revealed Sunscreen brand Ochre Sun, which uses native botanicals providing tangible benefits to Indigenous communities as a foundation client.

    “We are thrilled to be working with Ochre Sun who are a sunscreen PPE provider to businesses who have employees outdoors,” Mollins continued.

    “We will be delivering a full program of content and communications for this impressive organisation including raising the profile of its Founder and CEO Alana Kennedy – a formidable female Indigenous business leader.”

    (Featured image: (L-R) Peter Wallis, Jennifer Swaine, Heather Mollins)

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