Princess Cruises signs on as the Sydney Swans’ official cruise partner

Princess Cruises signs on as the Sydney Swans’ official cruise partner
Edited by Travel Weekly


    Princess Cruises has announced a new partnership with the Sydney Swans, becoming the team’s official cruise partner.

    Princess Cruises will support the Swans during the upcoming 2024 and 2025 seasons by hosting exclusive onboard events during its cruise season. Sydney Swans members can also look forward to a range of exclusive cruise offers.

    “We are excited to announce our partnership with the Swans,” said John Padgett, president of Princess Cruises.

    “AFL is a sport that brings people together, and we believe in the power of community. This sponsorship underscores our commitment to local partnerships and fostering team spirit. We look forward to an exciting season and to being part of the Swans journey to success,” he said.

    As an early demonstration of the new partnership, Princess Cruises recently hosted former Sydney Swans captain and AFL icon, Josh Kennedy, aboard Coral Princess. During his stay, Kennedy engaged guests with a special sports trivia event, participated in an interview as part of Princess’s Discovery at Sea program, and even lent a hand in pouring the champagne tower on formal night.

    Similarly, recently retired Sydney Swans star Heath Grundy was a guest speaker aboard Coral Princess on a Round Australia cruise entertaining guests with tales of playing at the SCG.

    Tom Harley, CEO of the Sydney Swans, thanked Princess for its partnership and formal contribution to the club.

    “We are thrilled to have Princess Cruises on board as part of our Sydney Swans family,” Harley said.

    “There’s so much alignment between the Swans and Princess – we share our strong community values and focus on creating unforgettable experiences, at sea and on the field. This partnership is another way we deliver even better experiences for our members.

    “After a really strong 2023, we’re excited to formalise this partnership and we look forward to working with Princess Cruises in the years ahead.”

    Several of Princess Cruises’ ships are currently operating in Australian and New Zealand waters this summer. The cruise line also announced its details of its 2025/26 season. Read more about it here.

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