Preferred Hotels & Resorts Welcomes Six New Member Properties
Marking continued growth, Preferred Hotels & Resorts – the world’s largest independent hotel brand – is thrilled to announce the six new member properties that joined its global portfolio between 1 October and 31 December 2022.
Ranging from Borgobrufa SPA Resort, an Italian wellness retreat situated in the village of Brufa to Castlemartyr Resort, a 17th-century manor estate set along the Celtic Sea in Ireland – each of these distinct additions offers a host of thoughtful and personalised experiences to inspire travellers as they set off on new adventures in 2023 and beyond.
Borgobrufa SPA Resort (Umbria, Italy) – L.V.X. Collection
Nestled amid olive groves, perfumed orchards, and rolling vineyards, Borgobrufa SPA Resort presents a secluded wellness retreat in the heart of the Italian countryside. Historic farm buildings, an 18th-century villa, and the village of Brufa make up the local scenery, providing a verdant and tranquil destination for adult travellers who can book one of 49 rooms and suites – some with private Jacuzzis and Finnish saunas – featuring wood floors, beamed ceilings, and panoramic views.
At the heart of the resort is Umbria’s largest spa, comprising more than 32,000 sq-ft with heated indoor and outdoor pools, and an array of treatments including traditional heat baths alongside salt and snow rooms. Other highlights include two restaurants, a wine cellar of more than 350 vintages, and outdoor activities such as horseback riding, e-bike tours, tennis, and hiking.
Castlemartyr Resort (Cork, Ireland) – L.V.X. Collection and Preferred Residences
Set on 220 acres in southern Ireland’s ancient Mitchell’s Woodlands, the celebrated luxury estate, with historical ties to Sir Walter Raleigh, the Boyle Family, Earls of Shannon and Oliver Cromwell, comprises a magnificently restored 17th-century manor – offering 106 guest rooms and suites, and 36 luxury self-catering lodges for a refined experience in Cork’s picturesque countryside near the Celtic Sea.
Guests are treated to multiple culinary options, including fine dining by founder chef Vincent Crepel at the new Terre Restaurant, and relaxed, social dining at Canopy Restaurant, which brings the atmosphere of outdoor dining into a stylish, indoor setting under the management of Executive Head Chef Kevin Burke. Additional highlights include the Ron Kirby-designed Castlemartyr Golf Course, an award-winning spa, and swimming pool overlooking manicured gardens on the lawn.
Virgin Hotels Edinburgh (Scotland, U.K.) – L.V.X. Collection
Comprising five distinct buildings including the 19th-century India Buildings on Victoria Street in Edinburgh’s Old Town, just moments from Edinburgh Castle, Virgin Hotels Edinburgh – marking the first phase of Virgin Hotels’ U.K. debut – delights visitors to the Scottish capital, a unique and vibrant blend of traditional Victorian architecture and clean, contemporary design.
Taking its cues from one of the ancient city’s most storied neighbourhoods, the pet-friendly hotel extends an imaginative reinterpretation of traditional Scottish luxury with 222 guest rooms and suites featuring Virgin Hotels’ signature chamber design, alongside several dining outlets and event spaces, including the brand’s flagship restaurant and bar, The Commons Club, the Funny Library Coffee Shop, all-day dining and entertainment at Eve, and Greyfriar’s Hall – a 19th-century church beautifully restored and repurposed for special events with a rooftop extending unobstructed Edinburgh Castle views.
- Galeria Plaza Monterrey (Nuevo León, Mexico) – Lifestyle Collection
A soaring tower in the heart of downtown Monterrey’s new financial district, Galeria Plaza Monterrey is the fifth addition to the Hoteles Galeria Plaza brand and the newest skyline addition to the state of Nuevo León’s business capital. Boasting panoramic views of the emblematic Cerro de la Silla mountain – a national monument – the hotel blends avant-garde, minimalist design with comfort and technology across 196 deluxe rooms, six lofts, and two master suites.
Slated to open March 2023, additional highlights for guests to enjoy include a pool and lounge, terrace with firepit, full-service spa, state-of-the-art fitness centre, and two restaurants offering local and international cuisine under the direction of Executive Chef Guy Santoro.
- sly Berlin (Berlin, Germany) – Lifestyle Collection
Located in the city’s trendy Friedrichshain neighborhood, Berlin’s coolest new hotel takes on the latest architectural trend of blending indoor and outdoor spaces with four buildings, including a 2,368 square-foot greenhouse, connected via open-air walkways and courtyard spaces.
Comprised of 150 guestrooms and suites, some boasting spacious balconies or terraces, sly Berlin’s interiors fuse nature and the city’s urban culture with solid oak wood, Italian serpentine stone, stainless steel, and Brutalist concrete. Set to open in summer 2023, other highlights include a large rooftop sauna with sweeping skyline views, a health club, and a restaurant featuring an open kitchen and grill.
- The Elser Hotel & Residences (Florida, United States) – Lifestyle Collection
Set in the heart of downtown Miami, the new 49-story, 646-room luxury tower, designed by Sieger Suarez Architects, presents accommodations ranging from studios to three-bedroom suites, with direct proximity to world-class entertainment, arts, and dining. Named after Elser Pier, a turn-of-the-century shoreline hotspot that ultimately shaped the vision for downtown Miami and the thriving metropolis it is today, the sky-high hotel invites guests to enjoy glimmering views of Biscayne Bay – alongside a host of onsite amenities, including pool with lounges, a 16-foot LED screen wall, 19,000 square-foot sun deck, and an expansive event lawn serving as the ultimate destination for outdoor celebrations.
Through its five global collections – Legend, L.V.X., Lifestyle, Connect, and Preferred Residences – Preferred Hotels & Resorts connects travellers to luxury hospitality experiences that meet their life and style preferences. Whether choosing an iconic Legend Collection resort for a milestone family celebration or a vibrant Lifestyle Collection hotel for a city break with friends, each member property is aligned with one of the five collections, guiding travelers to their ideal luxury guest experience.
All six of these new member hotels participate in I Prefer Hotel Rewards, the world’s largest points-based loyalty program for independent hotels with more than 4.5 million travelers currently enrolled. Complimentary to join, members of I Prefer can access exclusive member rates, earn points, and take advantage of other value-rich, immediate benefits during eligible stays at more than 650 participating properties worldwide. Travelers seeking memorable independent hotel experiences are invited to sign up at www.IPrefer.com/enroll.
For stays at any of these new member hotels, travelers are invited to book via www.PreferredHotels.com and, for travel advisors, via the GDS using the “PH” and “PV” chain codes. For hotel owners and operators exploring options to stay or become independent, visit www.PreferredHotels.com/Freedom.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
independent hotels Preferred Hotels travelLatest News
Airlines Review: Singapore Airlines Business Class – A380-800
Join me on my personal review of the iconic Singapore Airlines’ A380-800 business class cabin. Singapore Airlines is renowned for its luxurious and spacious seating in any class, it’s sleek and fine interior reflects a sophisticated yet relaxed charm, promising instant luxury the minute you board. The configuration in business class is 1, 2, 1 […]
South African Airways to relaunch Joburg – Perth flights as economic ties strengthen
South African Airways will fly across the Indian Ocean for the first time since the pandemic today when the first of its relaunched Johannesburg to Perth flights touches down today. The South African Airways flights will connect 40,000 more passengers per year in each direction, between Perth and Johannesburg using Airbus A340-300s. Flight Centre Corporate […]
My journey: Before becoming a travel agent I was… a palliative care nurse
Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse? ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]
Emirates unveils future plans with new hub at Al Maktoum International Airport
Emirates has unveiled a glimpse of its future with the news of a new base at Al Maktoum International Airport in Dubai overnight. Also referred to as the Dubai World Central, the airport is undergoing an AUD $53.3b refurbishment. Once complete, it will become the city’s main international hub with five parallel runways and 400 […]
Australia fails to make top 10 destination list for American travellers
Australia's top cities have failed to make the grade with American travellers this northern summer, with no local city in the top.
APT Launches 2025 Asia Adventures
APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]
ANZAC Battlefield travel on the 2025 bucketlist
As Anzac Day dawns, agents prepare for a surge in bookings for the 110th anniversary of the Anzac Cove landings.
Former Channel 9 Getaway host and founder of TRIBE Jules Lund to speak at Travel DAZE
From blond-tipped travel reporter to Travel DAZE speaker, Jules Lund cuts through the BS.
HX’s Roald Amundsen finds aliens in the Antarctic
Forget whales, HX's MS Roald Amundsen captures aliens in the Antarctic - and they're not pretty.
Mayhem in France as 70% of flights face cancellation
I mean it wouldn't be France if there wasn't at least one strike.
Etihad Airways launches double-decker service with world’s only in-air three-room suite
We imagine falling asleep in the three-room suite is superior to falling asleep on your neighbour's shoulder.
Norwegian Cruise Line launches 2024 Europe travel season
Europe certainly has a lot of ports. Its time for Australia to up its game.
“The power of travel for positive change” – Intrepid’s Jenny Gray hails controversial all-women Saudi Arabia trip
There is an awful lot to love about this tour from Intrepid. Where do we sign up?
Princess names the Sun, unveils Sanctuary Collection + Star Princess to Alaska in ’26
A huge bottle of Veuve was smashed into the side of the ship to make things official. So no, we couldn't snag a glass.
Collette special offers across peak northern summer season
If you are craving a trip to Europe then grab this deal with both of your grubby hands.
Air India and All Nippon codeshare between the two countries
Here at TW we agreed that the photo would have worked better if they had swapped planes.
A&K offers minimum 18 weeks paid parental leave
Contrary to what the photo suggests this benefit is only applicable for humans. Back to work Mrs Jumbo.
NH Hotel Group rebrands as Minor Hotels Europe & Americas
Hang around the bends of the hotels. We imagine they will be full of a lot of branded content.
Scenic Eclipse II – the business of creating unforgettable life-changing memories
These cruise brothers from another mother offer a view of cruising on Scenic Eclipse II that is poles apart.
MSC builds new hospital ship with Mercy Ships
If you want to read a story that puts a smile on your face then this is the one for you.
“I peed on myself watching this” – Social media users squirm at Royal Caribbean’s Harmony of The Seas 55ft dive video
TW is not responsible for any involuntary actions your body might have after watching this video.
FLIGHT REVIEW: Qantas Boeing 787 Dreamliner business class
The real bonus is you're unlikely to be around screaming children. Hoorah!
Traveltek offers travel agents new rapid deploy cruise website
As always, if you have any issue with the platform, just turn it off and on again.
Experience whale watching & classical music at the Australian Festival of Chamber Music in Townsville
Disappointedly, the whales do not start singing in tune with the orchestra. Opportunity missed.
Fond, very Fond. London hotel famed for James Bond link adds ‘Classic Comforts’ lunch menu
James Bond author Ian Fleming was so fond if this hotel, it inspired the legendary phrase ‘shaken, not stirred’.
What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV
If you want to know more about Africa, then Hilary Dubyk is your person.
Surge in Australians visiting Japan
Feel like all of your friends have just returned from Europe? Now it's Japan.
Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit
Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]
Sydney named 17th best place to work remotely
If you struggle to get a seat within Sydney's coffee shops, you now know why.
W Melbourne grows sales team
We appreciate the thought that has gone into this team photo.
Cunard welcomes new ship Queen Anne
This might be the most impressive ship handover in ship handover history.
Intrepid Travel appoints Yvette Thompson as general manager sales & marketing ANZ
It isn't end-of-day Monday and Yvette Thompson has already nabbed herself an impressive promotion.
Anna Fawcett re-joins Global Touring in newly-created APAC role
With such an impressive CV, Global Touring is no doubt thrilled to have Fawcett back.
“We know our response has been far from perfect” – Emirates’ open letter following Dubai flooding
If you also need to write an apology letter, then this is a pretty good template.
Malolo Island Resort opens brand new Spa
Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]
Virgin Australia’s HILARIOUS second instalment of the ‘Bring on Wonderful’ campaign
We don't use the word 'hilarious' lightly, but this is worthy of the title.