PR agency Example wins pitch for InterContinental Sydney

PR agency Example wins pitch for InterContinental Sydney
Edited by Travel Weekly


    Earned-led culture agency Example has announced the newest addition to its client roster, InterContinental Sydney.

    Following a competitive pitch, Example secured the coveted PR retainer to amplify the luxury hotel’s brand presence through earned media and targeted influencer initiatives and partnerships.

    InterContinental Sydney stands at the forefront of luxury travel and hospitality in Sydney. It’s remarkable $120 million refurbishment in 2022 introduced meticulously enhanced accommodations, redefined public spaces and revitalised hospitality experiences including rooftop bar, Aster, and newly-launched Pont Dining Room.

    Katie Schenken, director of marketing at InterContinental Sydney, said: “We are delighted to partner with Example to further elevate InterContinental Sydney’s presence in both domestic and international markets.

    Example’s astute understanding of cultural trends, coupled with their innovative approach to media relations and influencer partnerships, aligns perfectly with our objectives. We look forward to a fruitful partnership”.

    Rebecca Jarvie-Gibbs, co-founder and managing director of xxample, said: “The InterContinental Sydney is a remarkable hotel precinct, blending rich history, architectural splendour and modern experiences to redefine luxury accommodation in the city. We are excited to draw upon our extensive expertise in luxury hospitality to showcase the hotel’s unique identity through impactful earned strategies
    across the year”.

    InterContinental Sydney is a natural extension to the agency’s travel and hospitality portfolio which includes StandardX, QT Hotels and The Star Entertainment Group.

    Email the Travel Weekly team at traveldesk@travelweekly.com.au

    intercontinental

    Latest News

    • Luxury
    • News

    Kamalaya Koh Samui clinches clutch of wellness awards

    Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]

    • Partner Content

    My journey: Before becoming a travel agent I was… a palliative care nurse 

    Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse?  ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Destinations
    • News

    APT Launches 2025 Asia Adventures

    APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]