Travel’s biggest community tourism summit – GX – has been announced to take place in Peru, and will also feature the 2023 Change Makers agent incentive.
A travel convention unlike any the world has seen before, the GX summit will happen for the first time in September. Agents, suppliers, media and travellers will gather together from around the globe to experience first-hand what an incredible impact community tourism can have on a destination.
The multi-day event runs from September 22-28, 2023. Groups will have dedicated itineraries, and the event will culminate with the first World Community Tourism Summit, to be hosted on World Tourism Day, September 27, 2023. This day will feature a line-up of inspiring speakers and entertainment, which will soon be announced.
A collaboration between G Adventures and it’s non-profit partner, Planeterra, GX will take plane in Peru as part of a bid to re boost tourism that has struggled to return to pre-pandemic numbers following civil unrest.
Planeterra will be celebrating its 20th anniversary at the event, and G Adventures will recognise its belated 30th anniversary, which was postponed three years by the pandemic.
GX will be invitation-only, but agents have a chance to be in attendance as it is also being announced that the 2023 Change Makers event that will be hosted as part of GX. 65 agents who have played their role in changing lives through travel will be brought together from different regions.
“We’ve thrown lots of great parties and events in our 33 years of operation, but this will be the biggest yet,” founder, G Adventures, Bruce Poon Tip, said.
“With Planeterra’s 20th and our 30th anniversaries, it needs to be something special and never-done before. Most importantly, I’m looking forward to recognising 20 years of Planeterra and the great work that has been done, and to help raise money to continue the great work they are doing to change lives in the communities we visit.
“There’s no better way to show our travel community first-hand how tourism has the power to drive positive change than through experience. We’ve been showcasing the beautiful concept of community tourism to our travellers for years, but wanted to open it up to the industry to experience as well.”
“In true G Adventures style, we’re continuing to innovate with GX which will be a ground-breaking event in travel – it really will be the first of its kind.”
Change Makers is live now and runs until June 30, 2023*. The campaign incentivises agents to focus on changing people’s lives through travel by booking G Adventures trips. Agents who successfully earn a place at Change Makers will see first-hand how their work directly impacts local communities in the destinations G Adventures takes its travellers to.
Agents are advised to log into ‘Sherpa’ or speak to their regional global purpose specialist for more information.