Aussies to amp up domestic travel in 2024: YouGov

Young active family with a toddler bushwalking outside in the beautiful Freycinet National Park.
Edited by Travel Weekly


    YouGov surveys have revealed Aussies are looking to plan their next holiday destination closer to home as our destinations take out the top three spots.

    Currently, Queensland (15 per cent) is top of the consideration list for Australian travellers, New South Wales (13 per cent) and Victoria (10 per cent) follow, taking out the second and third place respectively.

    This ranking is determined by YouGov Profiles – which covers demographic, psychographic, attitudinal, and behavioural consumer metrics.

    In fourth place is the first international destination, Asia, with 8 per cent of Australians planning to visit destinations like China, Japan, and India.

    Following, the fifth-place destination is back on the Australian continent, with equal proportions (4 per cent
    each) of travellers are interested in Western Australia, South Australia, New Zealand and Tasmania.

    Of those willing to go further away, 4 per cent are interested in Mainland Europe, and similar proportions would opt for Bali and other Indonesian destinations (3 per cent), as well as the UK and Ireland (3 per cent).

    Where are Australians travelling next? (Source: YouGov) 

    Only 2 per cent are considering Mainland USA, and 1 per cent each have Canada, Africa, and Latin America on their list.

    As for the cost of travel, according to YouGov Profiles data, 36 per cent of Australian travellers spent between $1,000 and $5,000 on their most recent holiday in the last 12 months. This is calculated on a per-person basis.

    Just over one in ten (12 per cent) travelled economically and kept their expenditure under $500, and 14 per cent spent between $500 and $999 per person on their latest travel adventure.

    Only 8 per cent of Australians spent over $5,000 on their last holiday.

    How much have Australians spent on holidays in the last 12 months? (Source: YouGov) 

    When booking holidays, most Australian travellers like to be well prepared. Almost six in ten (59 per cent) prefer booking their holidays well in advance.

    Comparatively, nearly three in ten (28 per cent) prefer to do the opposite – they say they usually wait for last minute deals.

    Booking attitudes among Australians. (Source: YouGov) 

    About half of Australians are very conscious of their budget while travelling, with 51 per cent who say they try to stick to a strict budget when they’re on holiday.

    Over a quarter (28 per cent) of respondents also say they’d never think of booking a package holiday.

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