NEW WORKSHOP: Learn what travel editors want from the very best

70s typewriter with crumpled paper balls on blue photo carton

ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors?

Well, you’re in luck, because award-winning travel journalist Rob McFarland is hosting a half-day writing workshop for tourism marketers, operators, agents and PR executives that includes feedback from 30 of Australia’s leading travel editors (including Traveller, Escape, The Australian, GQ, and Vogue).

Learn what format, tone and style your audience are looking for, as well as how they prefer images and when to follow up like a pro.

The workshop also includes a toolkit of planning, writing and editing techniques, plus a detailed post-course review of a press release or story pitch.

The workshop will take place on Friday 26 February from 9am to 1pm via Zoom. It costs $450 and only has space for 12 people, so get in quick!

For more information, go here.


Featured image source: iStock/horstgerlach

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