This year’s ATM theme is ‘family-centric travel,’ and with that in mind Dubai is set to open a series of theme parks and entertainment over of years, helping them to reach their latest goal.
A leading global travel trend, family driven adventure is a high priority for Dubai. With no theme parks in the Middle East, several companies are try to fill this hole in the region in order to make Dubai a major theme park destination.
At ATM 2015, IMG Worlds of Adventure announced an update on the progress of their indoor entertainment quarters, boasting a new selection of features. In late 2015, the company will open the world’s largest indoor climate controlled entertainment destination.
The new development, a combination of MARVEL, Cartoon Network, Lost Valley & IMG Boulevard, will operate 365 days of the year. New features, including 28 unique restaurants from international cuisines will make the new center a top ranking theme park for food and beverage offerings.
Dubai Parks and Resorts, an entertainment arm of state-owned developer Meraas Holding, also gave updates on their progress, stating the construction of their $2.9bn integrated them park destination is 50% complete.
Motiongate Dubai, Bollywood Parks Dubai and LEGOLAND Dubai will open at the same time in October 2016, the first time any destination in the world will open three theme parks at once.
Elwin Kemming, Head of Destination sales for Dubai Park & Resorts has said there will be absolutely no delays.
Mr Kemming said the Park will be important in changing markets such as Australia from seeing Dubai as a stopover destination. “Spend some quality time, stay a few days, away from the airports…” he said.
The three themes parks, complemented by Polynesian style hotel Lapita, will become largest entertainment park in the Gulf, featuring a miniature legoland of Dubai itself.
The plan comes under His Highness Sheik Mohammed bin Rashid Al Maktoum’s vision to make Dubai a family destination.