New digital one-stop-shop to help visitors and locals discover Auckland
The launch of a new online platform, Discover Auckland, is set to deliver a one-stop-shop for all visitor-related experiences and events across Tāmaki Makaurau Auckland.
Discover Auckland will improve the way locals and visitors discover the region and make it easier to plan a trip to Tāmaki Makaurau, ultimately attracting more visitors and supporting the region’s visitor economy.
The new destination platform is the latest initiative from Tātaki Auckland Unlimited, the region’s economic and cultural agency. Featuring listings of things to see and do across Auckland — from food to fun adventures, from day trips to shopping excursions, from annual events to what’s new — Discover Auckland is a dependable resource for all Auckland travel and local destination inspiration and knowledge. Ultimately, it will help promote the Tāmaki Makaurau region, its sub-regions, communities, businesses and events, and further enhance the Auckland brand.
Shelley Watson, Director of Marketing and Communications at Tātaki Auckland Unlimited says, “Globally, destination platforms now need to meet the high expectations of travellers in the digital age. With ever shortening attention spans, travellers tend to approach trip planning like a shopping experience, selecting elements of their holiday based on a few moments of online interaction.”
“Up until now, the digital journey for Aucklanders and visitors looking to experience the region has been fragmented with no simple planning, booking or sharing path. The launch of Discover Auckland will directly address this gap in a way that also increases opportunities for visitor growth and increased spend per visit,” says Shelley Watson.
Discover Auckland has been designed using consumer insights and global best practice to digitise and eventually commercialise the Auckland experience. Data from the site will enable Tātaki Auckland Unlimited to tailor visitor attraction campaigns to specific audiences, enhancing the overall user experience. In the future, the platform will be used to help generate income and support the visitor economy.
Shelley Watson says, “Discover Auckland brings Auckland’s unique and award-winning place brand to life digitally. It is our online shop window, our front door to the world, showcasing everything locals and visitors alike need to know to enjoy their experience here. In 2020, Tāmaki Makaurau Auckland won the prestigious ‘Place Brand of the Year’ at the global City Nation Place Awards. Successfully delivering Discover Auckland further builds on this and is a great achievement for Tāmaki Makaurau.”
As well as being something Tātaki Auckland Unlimited is required to deliver in its Statement of Intent 2022 -2025, Discover Auckland will support our region to thrive and compete with other global cities for visitors, talent, students, investment and business.
The new platform will specifically support the wide variety of businesses in the visitor economy such as tour operators, cultural organisations, accommodation providers, restaurants, retailers, events, performing arts and music. There will be spill over economic benefits to many other industries,” says Shelley Watson.
Annie Dundas, Head of Visitor Economy at Tātaki Auckland Unlimited says, “Discover Auckland will stimulate local demand, appeal to Aucklanders to explore their own region as well as attract visitors from Aotearoa and overseas. It will futureproof Auckland’s legacy and shape our visitor economy industry for many years to come.”
“An added feature of the platform is the ability for users to interact with the site and generate a personalised visitor experience via a special section called ‘collections’. Anyone can curate a collection, essentially an itinerary or list of their favourite Auckland places and attractions — such as cafes, shops, walks, neighbourhoods and restaurants — which is then shareable and can be saved for future use. It’s a unique and innovative feature which we anticipate will have wide appeal,” says Annie Dundas.
Explore the new Discover Auckland platform at: aucklandnz.com
Email the Travel Weekly team at traveldesk@travelweekly.com.au
auckland Discover Auckland new zealand tourismLatest News
Fiji Tourism Exchange 2024 opens with a vibrant ceremony at Sofitel Fiji Resort, Denarau
The two-day Fiji Tourism Exchange 2024, opened with a vibrant ceremony at the Sofitel Fiji Resort and Spa in Denarau. A pinnacle event in the South Pacific tourism calendar, the event brings together industry stakeholders from across the globe to delve into Fiji’s tourism offerings and cultivate long-lasting business relationships. Acting Prime Minister and Minister […]
Raes on Wategos celebrates 30th birthday and guests get the presents
World famous luxury boutique hotel Raes on Wategos, in Byron Bay, has launched its 30th birthday celebrations with a Raes Indulgent Escape package. Available for all stays of two nights or more, from June to August, the curated package offers an invitation to indulge in a shared celebration of Raes 30th birthday, whilst revelling in […]
Seabourn’s two new value-add offers for 2024-25
Luxe cruise line Seabourn is offering two value-added promotions featuring must-have fares and a generous shipboard credit for guests seeking to book their next voyage. The exclusive “A Sail to Remember” Event includes must-have fares on most Seabourn ultra-luxury ocean and expedition voyages in October 2024 and beyond. The “More Moments on Us” Event offers […]
PONANT commercial team expands to meet growing demand in APAC
Luxury exploration cruise line Ponant has announced significant updates to their Asia Pacific commercial team in response to accelerated growth across the region. “These structural enhancements signify Ponant’s dedication to meeting the evolving needs of our valued trade partners in the Asia Pacific region,” general manager sales & marketing, Asia Pacific, Deb Corbett said. “We […]
Gen Z and millennials on track for rise in Europe rail trips, says TruTravels
Despite what you think, Gen Z and Millennials are not 'off the rails', but instead want a fast track to Europe.
$230m joint Novotel & ibis Styles Melbourne Airport hotel prepares to open
Dear all business travellers, you're Melbourne experience just got a whole lot better.
Envoyage premieres Worldwide 2024 in Santiago
There has been a warm reception for 300 attendees at Envoyage's gabfest in Santiago, Chile.
Disney Destinations launches epic Aussie agent incentive
Everyone needs a bit of Disney in their life (apparently) and agents can get their next dose for free here.
IPW 2024: 960,000 Aussies took the trek to the Land of the Free last year
Nearly 6,000 travel industry reps descend on LA. Thankfully for all of their bosses, it's not in Vegas.
Nauru Airlines offers new direct flights from Brisbane to Palau on ‘Paradise Express’
No more island hopping to Palau as Nauru Airlines hits this boundary six.
Etihad Airways boosts connectivity with five interline partnerships
Etihad high fives itself with interline partnerships announcing a handful of new airlines, including Rex.
Discover the enchantment of India – A tale of timeless cities
Whether you're game enough to test out the street food or not, we recon India should be top of your list.
Qantas cops $100m penalty with passengers to get $20m back over cancelled flights
Qantas cops a $100m civil penalty, passengers to get back $20m over cancelled flights to resolve ACCC court battle.
Body found off Sydney Heads suspected to be missing cruiser
Tragic developments onboard Pacific Adventure this morning.
Wendy Wu Tours ‘Wonderlust Sale’ offers the wonders of the world for less
More for less... Great news for all apart from Wendy's wallet.
Booking.com launches AI Trip Planner in Australia and New Zealand
Booking.com launches new AI feature in Aus. We're hoping AI never gets the nuance involved with writing these jokes.
Voyages celebrates 40 years at Uluru with two new immersive experiences
No plans for celebrating your 40th this year? Here's a hot tip from us.
SkyDeck: The inflight entertainment you could never have imagined
Forget those external cameras you can live stream while in the air... With SkyDeck you can check it out for yourself.
Second Boeing whistleblower dies of ‘mystery infection’
Joshua Dean died from a fast-growing mystery infection on Tuesday.
Aussie winners of American Airlines ‘Sell Your Way to the USA’ announced
Show me the money! For the winners, Sell Your Way to the USA was worth getting involved in.
ANZCRO celebrates 30th with special edition of iconic New Zealand Book
Choice bro! ANZCRO celebrates its 30th with a special edition of its iconic New Zealand Book. Chur!
Room to move at Cairns Harbourside Hotel with ‘spacious’ new family package
Moody teens can eat two-minute noodles while younger brothers and sisters get to eat free with mum and dad. Win, win!
A&K unveils lavish around the world wildlife adventure in private jet
The kind of holiday that if you need to ask the cost, you probably can't afford it.
Flight Centre and Reforest hit one million trees target early
Nice one Flight Centre, we think you've earned an early Friday knockoff.
New cruise options spearhead stacked APT 2025 program
Just in case you thought you were running out of cruise itineraries, APT's here with a fresh batch.
Travel Weekly announces a new team to helm Australia’s No.1 travel trade title
Some shameless self-promotion from us, but we thought you needed to know who's bringing you the news.
IHG reveals plans for Brisbane’s first Kimpton in 2028
Just another reason to book that trip to Brisvegas. But don't jump the gun, it's not open until 2028.
Cruiseabout’s first store in five years opens in Perth
Perth gets a break from being behind the rest of the country with the addition of the first Cruiseabout store.
ATAS complaints process acknowledges non-economic loss
A High Court case win over 'disappointment and distress' on a cruise gone wrong prompts ATIA complaints change.
Cunard previews new Queen Anne
Yep, this one does exactly what it says on the tin.
Bunnik Tours unveils latest expansion to Iceland
Just as the Icelandic vikings did many years ago, Bunnik is expanding into new territories.
Australia’s first glamping retreat turns 25
25th anniversary gifts usually come in silver. Ours comes in the way of a news story.
Embrace the journey: Traversing the world with the Shokz OpenRun
If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]
Tourism Western Australia MD Carolyn Turnbull departs
Turnbull hints her new role will see her staying in the tourism and hospitality industry and who can blame her?
DriveAway launches Brit-Euro Blitz campaign
If agents can put the foot down quick enough and get involved, there are some great prizes to be won.
Fly and Stay Free with the Great Southern
Unlike those dodgy scam phone calls you're getting more and more of, there's no strings attached to this deal.