New Caledonia Tourism has announced a partnership with agency Nouvelle Vague Marketing to represent the destination in Australia and New Zealand.
Translating to ‘French New Wave’, Nouvelle Vague is headed up by tourism industry specialist Caroline Brunel.
With more than 20 years’ experience in destination marketing, including five of those working on the New Caledonia Tourism account, Brunel worked across major DMOs and wholesalers on both client and agency side in France, Scandinavia, Australia, and New Zealand before setting up her own agency.
Julie Laronde, general manager of New Caledonia Tourism, said she was pleased with the transition from GTI Tourism to Nouvelle Vague.
“GTI has done an excellent job over the last seven years, and we are confident that we have appointed another strong agency in Nouvelle Vague Marketing, who will be a great partner to help New Caledonia’s tourism businesses operate in this difficult environment, better understand the challenges ahead and define together a path to recovery.”
Rebecca Marchal (pictured above), who will be the new account manager for New Caledonia Tourism, said she was excited by the opportunity to rebuild tourism to New Caledonia from two essential markets for the neighbouring island.
“Encouraging news on vaccines has boosted hopes for recovery, but challenges will remain well into 2021,” she said.
“We need to work hand in hand with the New Caledonia tourism industry to restore traveller confidence, strengthen the cooperation between our countries and build more resilient, sustainable tourism.”