Melbourne remains the top Aussie holiday city, but there’s a new guy in second place

City skyscrapers with the sun setting behind
Edited by Travel Weekly

    The latest research into preferred holiday destinations from Roy Morgan in the year to June 2023 shows over 14.6 million Australians aged 14+ (67.7%) would like to spend at least one night in the next two years at a domestic holiday destination.

    Melbourne has retained top spot as the preferred holiday destination with 2,977,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years – up over 800,000 from two years ago during the middle of the COVID pandemic.

    Over 2.4 million of those mentioning a trip to Melbourne are coming from interstate locations – a higher number of interstate visitors than any other destination – while a further 545,000 Victorians also said they would like to spend at least a night in their capital city in the next two years.

    Following the end of pandemic restrictions, the preference for travelling to Sydney has soared – and the New South Wales capital is now Australia’s second most preferred destination mentioned by 2,905,000 Australians – up over 900,000 from two years ago.

    Source: Roy Morgan Single Source, April 2018 – June 2023, average interviews per 12-month period; n=38,989.

    Gold Coast, which soared to first place in popularity during the pandemic, has now dropped back to third position with 2,647,000 Australians mentioning travelling to the city in the next two years.

    Queensland capital city Brisbane is the fourth most popular domestic holiday destination with 1,963,000 Australians mentioning they would like to spend at least one night in Brisbane on a trip in the next two years just in front of Tasmanian capital city Hobart on 1,918,000.

    “Australia’s two largest cities had trailed behind the Queensland resort city throughout much of the pandemic as extended lockdowns in both cities deterred potential holidaymakers,” Michelle Levine, CEO, Roy Morgan said.

    “However, since lockdowns ended in October 2021 the preference for both cities has rapidly grown and in 2023 the two cities are clearly the most preferred for Australians looking for a holiday.”

    There has also been a rapid increase for those Australians mentioning travelling to Perth in the next two years since mid-2021, up 215,000 to 1,425,000 – just behind Canberra on 1,525,000.

    Latest News

    • Cruise

    P&O rescues Rotary volunteers after collapse of Air Vanuatu

    P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

    • Destinations

    Intrepid continues expansions with launch of first DMC in Jordan

    Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

    • Appointments

    Minor hotels appoints Puneet Dhawan to key Asia role

    Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

    • Appointments

    Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

    Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]