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Matthew Cameron-Smith promoted to top role at AAT Kings Group

The Travel Corporation (TTC) has announced the promotion of Matthew Cameron-Smith to CEO of the AAT Kings Group.

With over 100 years’ experience, AAT Kings Group is the largest land-based touring operator in Australia and New Zealand. It’s brands include AAT Kings, Inspiring Journeys, SEIT, Down Under Tours, and Aussie Adventures.

The group also provides inbound ground handling services for sister companies Trafalgar, Insight Vacations, Costsaver, and Luxury Gold in Australia and New Zealand.

With over 30 years’ industry experience, Cameron-Smith took on the role as managing director of AAT Kings and Inspiring Journeys in April 2019.

In addition, James Dixon has been appointed general manager of AAT Kings Group for northern Australia and will look after its Queensland and central Australian operations.

TTC chief executive Brett Tollman said: “We are delighted to elevate Matt deservedly to become a CEO, a career-long goal of his.

“TTC remains committed to continue to invest in the growth of Australian and New Zealand domestic and inbound travel, working collectively with the industry to aid in the road to recovery.

“Matt’s strong commercial skills and business acumen, strategic thinking, internal and external stakeholder relations, and motivational leadership style are all assets to the AAT Kings Group as we look to provide immediate support in our operations.”

Commenting on his new role, Cameron-Smith said: “Our nation and the world have been deeply affected as we watched parts of our country and wildlife ravaged by the fires and now the effects of coronavirus.

“We are so privileged to be able to take advantage of our experience and network, to facilitate bringing as many travellers as we can back to our most affected townships and to explore their own backyard.

“Working in partnership is the best way that we know how to help, as we work with the industry in supporting our fellow Australians and New Zealanders to get back on their feet for the long-term and to help kick start domestic and then international tourism.”

Due to COVID-19, AAT Kings Group is currently preparing to redesign and enhance its operations to adhere to expected new government standards.

This includes all staff partaking in COVID-19 training and ensuring its entire supply chain complies with updated travel policies and requirements.

Between the awful bushfires and the devastating effects of COVID-19, Cameron-Smith said it has been a tough year for domestic tourism.

“Our domestic and trans-Tasman communities need us now more than ever,” he said.

“We live and breathe these communities, strongly believing in tourism and the very positive role it plays in the economic recovery.

“We are working closely with various tourism associations to ensure a smooth transition for when the borders open up.”


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