Malaysia Airlines takes next major step in its commitment to Net-Zero 2050

Concept depicting the issue of carbon dioxide emissions and its impact on nature in the form of a pond in the shape of a co2 symbol located in a lush forest. 3d rendering.
By Dan lake


Malaysia Airlines has taken the next major step towards Net-Zero 2050 commitment with a new sustainability partnership providing more power to customers to help fight climate change together.

Malaysia Aviation Group has announced its new partnership with Norway-based climate tech company CHOOOSE.

Under the new strategic partnership, CHOOSE will develop and integrate a new software that will allow Malaysia Airlines customers to see their direct C02 impact when booking their flights, which will also provide them with the option to support verified carbon offset projects.

The new partnership marks a major step forward in the Group’s commitment to reaching net-zero carbon emissions by 2050, with the Group remaining on track to meet the goals and objectives set in the MAG Sustainability Blueprint launched in 2021.

The revolutionary imitative will provide Malaysia Airlines’ corporate and individual customers with full carbon emissions transparency information and data, which will in turn, enable them to understand and make informed decisions about how they wish to address emissions associated with their flights and allow them the option to support verified carbon offset projects directly when booking through the airline’s official website from June 2023. The climate projects selected by MAG will be in collaboration with sustainability aviation industry experts, and will be certified by internationally recognised carbon certification standards.

“We recognise the importance of our role in creating a sustainable future for the aviation industry, and we’re committed to not just reducing our carbon footprint, but rallying participation from our customers to be part of this significant journey, towards achieving net-zero carbon emission by 2050,” MAG’s Group Chief Sustainability Officer, Phillip See said.

By embedding the CHOOOSE-powered software solution directly into the customer booking flow, MAG will provide its customers with more transparency regarding the amount of carbon emissions on every journey and also educate them about their carbon impact, with precise calculations according to latest industry standards.

Customers will then have the power to choose to address their flight’s carbon emissions and support high-quality carbon projects by purchasing verified carbon offsets in line with the UN Sustainable Development Goals. Following each transaction, CHOOOSE will provide a certificate confirming that customer’s climate offset purchase. The partnership will expand to include the purchase of sustainable aviation fuel (SAF).

Additionally, through the new programme, corporate customers will be provided with tools to automatically estimate the greenhouse gas emissions associated with employee travel, to voluntarily offset their emissions, and to report on their climate action along the way.

CHOOSE CEO and Founder Andreas Slettvoll said, “We’re proud to support MAG in providing their customers with the tools they need to understand and address the carbon emissions associated with their flights. The demand for transparency around carbon emissions from customers continues to grow, and partnerships such as this are crucial in helping to achieve industry-wide change with more sustainable travel options.

“MAG is a key player in the travel industry, and we are proud to be working alongside them as part of their sustainability strategy”.

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