Malaysia Airlines punches back with rebrand

Malaysia Airlines punches back with rebrand

Hoping to turn things around from a tumultuous year, Malaysia Airlines has emerged from its cocoon a brand new company.

Malaysia Airlines will today begin flying as Malaysia Airlines Berhad (MAB).

The seemingly cursed airline, who battled the disasters of MH370 and MH17, received its Air Operator Certificate (AOC) that would allow it to take flight as MAB from September 1, a move that CEO Christoph Mueller says is a critical milestone.

“We are very excited and focused on MAB’s take-off in September,” he said.

MAS’ Chairman Tan Sri Md Nor Yusof also said it is the “start of a new beginning.”

“MAB will endeavour to ensure our passengers are given the best of our services and we will persevere to build a sustainable national icon,” he said.

To qualify for the AOC, MAB was required to undergo months of audit activities, which included air-worthiness of the airline’s operations, aircraft maintenance, as well as regulatory conformity.

With the AOC, MAS will now be able to focus on transitioning to MAB, the new national carrier.

To mark the start of a new chapter, various MAB staff, including its senior management, held a special walkabout at KL International Airport to meet and greet passengers on its flights arriving and departing, and to bid adieu to Malaysian Airline System Berhad (MAS) and mark the beginning of the new national carrier.

malaysia airlines

Mueller was among those who participated in the walkabout, symbolising the start of the new company.

“We have been working hard for the past months to ensure a smooth and successful transition and we would like to thank our customers and airline partners for their continued support during this period,” he added.

“As we celebrate the first of September as the national icon, we look forward to enhancing the inflight experience of our customers and embodying the reason to travel on us, which is to visit Malaysia.”

The management team handed out teddy bears to passengers with one lucky winner on MAS’ flight bound to Melbourne, MH149, a pair of Business Class tickets.

Meanwhile, the airline has recorded an 89.8% on-time performance on MAB’s first operational day. The airline aims for a seamless transition from MAS to MAB as it focuses on stabilising its operations to ensure perfect on-time performance.

The airline also announced the promotion of Lee Poh Kait to regional manager for Australia, New Zealand, the South West Pacific and ASEAN to deliver on the company’s plan for profitable growth.

In this role, Lee will oversee all of Southeast Asia in addition to his current area of Australia, New Zealand and the South West Pacific.

“PK is one of the top sales and marketing executives in the aviation industry,” Mueller said of his appointment.

Lee Poh Kait (PK),  Regional Senior Vice President, Australia, New Zealand and Southwest Pacific, image 2_small Mr Bennet Michael Stephens_MAB

Malaysia Airlines also announced Bennet Michael Stephens as country manager for Australia, New Zealand and the South West Pacific.

Stephens was formerly commercial route manager for Australia, New Zealand, the Americas and North Asia and has over 28 years of experience with airlines such as KLM, Gulf Air, Oman Air and Kenya Airways.

Latest News

  • Attractions

Wackadoo! Bluey’s World is set to open in Brisbane

Wackadoo! The eagerly anticipated Bluey’s World is set to open in Brisbane, on 7 November, offering families an unforgettable Bluey adventure with tickets on sale from tomorrow. Bluey’s World is a one-of-a-kind, immersive experience that will take visitors into the Heeler’s iconic family home, backyard and beyond – for real life. Get ready to play […]

  • Destinations

Listening to whales, followed by Ales and Prawn Tails on the Sunshine Coast

Queensland’s Sunshine Coast is preparing to welcome more than 40,000 humpback whales that are making their way up the Australian east coast on their annual migration. The Sunshine Coast is one of Australia’s premier whale tourism destinations, built on its long-established whale watching cruises and Sunreef’s pioneering Swim with Whales experience, which celebrates its 10th […]

  • Aviation
  • Travel Agents

Webjet relaunches partnership with AirAsia with a huge Asia flights sale

Online travel agency Webjet has have relaunched their partnership with AirAsia with a huge Asia flights sale, available until 2 June. To give customers a greater breadth of choice and price point, hundreds of new flight options to Aussie favourite destinations have been added, including Bali, Kuala Lumpur and Bangkok via AirAsia, AirAsiaX, Thai AirAsia […]

  • Luxury

Why luxury clients are opting for immersive experiences over material items

The Luxury Travel Collection’s (LTC) inaugural business owners Soiree took place on Hayman Island last week. The event saw luxury leaders gathering to find out more about the key trends shaping the industry. The Immersion Day, held on Thursday 16 May 2024, followed the growing luxury client trend of valuing immersive experiences over material items. […]

  • Conferences

Empowering underserved communities: Expedia Group’s drive for more inclusive travel

Expedia Group has used the EXPLORE conference at the Aria Resort in Las Vegas to highlight initiatives that empower underserved communities worldwide.   In a groundbreaking move towards fostering diversity and inclusion within the travel industry, Expedia’s Global Social Impact and Sustainability Team is dedicated to shaping a travel landscape that is safe, welcoming, and accessible […]

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]