Luxperience acquired by US company

Luxperience founder Helen Logas has sold the business after more than six years at its helm to US-owned company Diversified Communications Australia.

Logas started the business in 2012 with the aim of raising the profile of some of the world’s unique travel experiences and products and to connect these to elite travel buyers and corporate meeting organisers from around the globe.

“I’m quite emotional about selling Luxperience as it has been a major part of my life for the past six years,” Logas said.

“I’m so proud of my team’s efforts in establishing it as a must attend event in the calendars of the global visionaries of the travel industry. I know I am handing the baton on to a worthy company in Diversified Communications.”

Diversified Communications General Manager David Longman said he was very pleased with the acquisition and added, “Helen and her team have done excellent work to develop a strong brand and successful event since its launch”.

The acquisition will see the majority of the current Luxperience team transition to Diversified, moving into a new home in our Kent Street offices in Sydney.

As per the announcement; Retaining the experience, industry knowledge and relationships that the team have built up, will ensure that Diversified Communications is in the best possible position to continue to deliver Luxperience for the industry, and further build on the success of this unique and fantastic event.

“‘As a premium event Luxperience – which features an invitation only hosted buyer model, awards and networking opportunities – is in a great position to understand and service the needs of this growing community. It’s an industry we’re excited to be part of,” Longman added.

“Since the launch of Luxperience in 2012 the events have been built on similar principles to Diversified where inspiring meaningful connections are at the heart of what the event is all about. We are excited to be able to work with the team and continue the good work, delivering a world class event for the luxury and experiential travel sector.”

Luxperience was not Logas’ first travel endeavor however, in 1994 she established Travelcorp Australia with one single office, which was then sold 17 years later as an award winning national agency group to CTM.

The tourism industry is an exciting and vibrant one in Australia and is estimated to contribute $47.5 billion to the nation’s economy annually. The luxury end of the travel market in Australia is expected to grow sharply over the next ten years.

Check out all the news from the 2017 Luxperience here.

Find out what’s on the agenda for Luxperience 2018 here.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

acquisition Diversified communications helen logas luxperience travelcorp