When it comes to finding a celebrity to front a new campaign for Los Angeles’ airport, you’d have to say LAX would be spoilt for choice.
So, interestingly the airport’s chiefs have gone for none other than legendary punk rocker Henry Rollins as the face of its latest campaign.
The series of ads sees the 58-year-old LA native offer expert tips for passengers arriving at the world’s third busiest airport.
And, it’s certainly a radical departure from his days fronting legendary punk act Black Flag.
Called ‘Rollins’s Rules’, the series of informercials primarily works to inform passengers of the tech options available at LAX to ensure a quicker and smoother departure.
So, admittedly no one under the age of 40 probably knows who Rollins is, and they’re arguably far more adept at using the self-service check-ins.
Check out the spots below:
This story first appeared on Travel Weekly’s sister publication, B&T.