LATAM on a high

LATAM on a high

Sydney’s loftiest entertainment space was last night the scene of fledgling carrier LATAM’s Oceania launch. Guests were treated to panoramic views and South American inspired canapés at Sydney Tower’s top floor Studio as the airline provided an update to assorted media and VIPs.

With the merger between South American carriers TAM and LAN formalised, LATAM has rolled out new aircraft livery and staff uniforms, which were on show in Australia for the first time. The refreshed LATAM uniforms were created by the celebrated Brazilian fashion designer, Pedro Lourenço, featuring the signature indigo and coral of the LATAM logo and were designed to express the diversity and beauty of Latin America.

In another first for the carrier, yesterday morning saw the arrival in Brasilia of a flight from Geneva bearing the Olympic torch ahead of this year’s Rio Olympic and Paralympic games. LATAM is the official airline supporter of the games.

“We are celebrating a unique moment. We are celebrating the dream of two leading airlines – LAN and TAM, coming together as one for an incredible new journey as LATAM Airlines. Oceania continues to be an important market for us and we look forward to seeing our new brand here before the end of the year,” Patricio Aylwin, Managing Director Asia Pacific for LATAM said.

By the end of the year the carrier anticipates over 50 aircraft will have been rebranded, with the fleet-wide process to be concluded by 2018.

Elsewhere, the carrier will commence operations on a Sao Paulo to Johannesburg route from October.

LATAM offers daily flights from Sydney to Santiago, Chile, the gateway to South America, onboard its fleet of 787-9 aircraft, with onward connections to over 137 destinations in Latin America.

GTI140

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]