Is Brisbane set to steal Sydney’s cruise market crown?

Is Brisbane set to steal Sydney’s cruise market crown?

Brisbane could be home to a new mega cruise ship terminal, leaving Sydney to potentially lose out on the same traffic.

The $100 million proposed terminal at Luggage Point could spring up in just three years and would be able to capable to host the world’s biggest ocean liners servicing up to 5 million passengers, the Brisbane Times reveals.

However according to the report, Sydney wants a piece of the same action and subsequent rewards.

“Those footing the bill for Port of Brisbane’s new facility say it’s become a race. Whoever finishes their cruise ship terminal first will win millions of tourist dollars, they say,” the Brisbane Times report states.

BT reports Carnival Cruises Australia Chief Executive Ann Sherry saying Sydney’s cruise ship facilities will hit capacity by 2017, and is approaching its 2030 estimates for cruise infrastructure but plans are already in place to expand.

Sherry was reported as saying Sydney would reach 440 ship berths per year in 2017 at a single cruise ship terminal.

“And we know that berth will almost be at capacity in 2017,” she said, the paper reported.

“So, he who gets in first wins.”

Port of Brisbane chief executive Roy Cummins outlined the project to industry representatives yesterday, but is still awaiting state government approval and from the Port of Brisbane board, the paper reports.

“But all being well, we could commence construction in 2017 and have an operational facility in 2019,” Cummins said.

Brisbane is the second biggest cruise ship market in Australia, and the new terminal could contribute $1 billion in gross output to Queensland’s economy.

Sherry was reported as saying she had been lobbying for a large cruise terminal in Brisbane for nine years.

“The potential here in Brisbane is obvious,” Ms Sherry said.

While Carnival’s larger liners have had to berth at big grain wharf at the Port of Brisbane, Sherry said it is a “functional experience” but “not a very good tourism experience”, the paper reports.

“(And) we know that people spend more money and come back to locations where they have great tourism experience, as opposed to a functional experience,” she said, the paper reports.

Latest News

  • Tourism

Tour Guides Australia backs Queensland Government Department of Tourism’s $2 million business capability subsidy

Tour Guides Australia has offered its full support for the Queensland Government Department of Tourism and Sport’s $2 million Tourism Business Capability Subsidy. The subsidy program is designed to boost the growth of Queensland’s tourism industry, offering up to $2,000 per eligible business to undertake targeted training and accreditation programs. “It is a significant opportunity […]

  • Tourism

Club Med Musandam is newest addition to the resort group and a first for the Middle East

Club Med has announced the newest addition to its Exclusive Collection portfolio with the opening of Club Med Musandam, the first Club Med resort in the Middle East. Set to be unveiled in 2028, the development of Club Med Musandam marks a significant investment milestone, surpassing the $100 million mark. A ground-breaking development as a […]

  • Luxury
  • Products

Louis Vuitton champions travel in campaign featuring Roger Federer and Rafael Nadal

Louis Vuitton has relaunched its iconic Core Values Campaign with a new chapter that sees tennis champions Roger Federer and Rafael Nadal. Shot by industry legend Annie Leibovitz, the campaign features the tennis icons summiting a mountain together in the Dolomites of Italy with the tagline ‘There are Journeys that turn into Legends’. Together, they […]

  • Aviation

Garuda and Singapore Airlines to offer reciprocal benefits to frequent flyers, plus explore revenue sharing arrangements

Garuda Indonesia and Singapore Airlines will deepen their commercial partnership and offer reciprocal benefits to their frequent flyer program members, plus explore revenue sharing arrangements for flights between Indonesia and Singapore, subject to regulatory approvals.  The frequent flyer program agreement was signed by Garuda Indonesia CEO Irfan Setiaputra and SIA CEO Goh Choon Phong in […]

  • Hotels

My Fiji announce an exclusive deal with new Crowne Plaza Fiji Nadi Bay Resort & Spa

My Fiji have announced an exclusive deal with the new Crowne Plaza Fiji Nadi Bay Resort & Spa, Fiji’s newest premium resort experience, offering exclusive packages for a limited time. Situated along the shores of Wailoaloa Beach, the resort offers 324 modern rooms, immersive amenities and world-renowned Fijian hospitality, Crowne Plaza Fiji Nadi Bay Resort […]

  • Cruise

Sydney Swans greats announced for Crown Princess cruise

Princess Cruises has partnered with the Sydney Swans to offer fans the first-ever AFL Member cruise aboard Crown Princess. This four-night voyage to Tasmania departs January 25, 2025 and guests will be able to immerse themselves in a once-in-a-lifetime Sydney Swans experience featuring special events and activities dedicated to fans. The cruise will feature Sydney […]

  • Destinations

Listening to whales, followed by Ales and Prawn Tails on the Sunshine Coast

Queensland’s Sunshine Coast is preparing to welcome more than 40,000 humpback whales that are making their way up the Australian east coast on their annual migration. The Sunshine Coast is one of Australia’s premier whale tourism destinations, built on its long-established whale watching cruises and Sunreef’s pioneering Swim with Whales experience, which celebrates its 10th […]

  • Aviation
  • Travel Agents

Webjet relaunches partnership with AirAsia with a huge Asia flights sale

Online travel agency Webjet has have relaunched their partnership with AirAsia with a huge Asia flights sale, available until 2 June. To give customers a greater breadth of choice and price point, hundreds of new flight options to Aussie favourite destinations have been added, including Bali, Kuala Lumpur and Bangkok via AirAsia, AirAsiaX, Thai AirAsia […]

  • Luxury

Why luxury clients are opting for immersive experiences over material items

The Luxury Travel Collection’s (LTC) inaugural business owners Soiree took place on Hayman Island last week. The event saw luxury leaders gathering to find out more about the key trends shaping the industry. The Immersion Day, held on Thursday 16 May 2024, followed the growing luxury client trend of valuing immersive experiences over material items. […]

  • Conferences

Empowering underserved communities: Expedia Group’s drive for more inclusive travel

Expedia Group has used the EXPLORE conference at the Aria Resort in Las Vegas to highlight initiatives that empower underserved communities worldwide.   In a groundbreaking move towards fostering diversity and inclusion within the travel industry, Expedia’s Global Social Impact and Sustainability Team is dedicated to shaping a travel landscape that is safe, welcoming, and accessible […]

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]