INCENTIVE: G Adventures invites Aussie agents to see Taylor Swift… In London!

INCENTIVE: G Adventures invites Aussie agents to see Taylor Swift… In London!
Edited by Travel Weekly


    G Adventures is thanking its travel agent community by giving the top 75 global best G sellers the opportunity to earn the hottest concert tickets of the decade.

    As part of its worldwide “You Belong with G Experience” campaign, eight agents from Australia and New Zealand will be invited to join G Adventures to see ‘Taylor Swift: The Eras Tour’ live in London this coming August. This is the biggest agent experience G Adventures has ever delivered, with top sellers from different countries around the world heading to concerts in Toronto, Canada, New Orleans in the United States, and London, United Kingdom.

    Bruce Poon Tip, founder of G Adventures, said the experience came to fruition as a way to give back to agents after he recognised the same sense of community and camaraderie in Taylor Swift’s fan base as he saw in G Adventures’ own community of agents and travellers.

    “You need to hear me out. It was 1989 when I dreamt up the concept for G Adventures, and our travel community has truly been with us throughout the eras. We want to create happiness and community for our agency partners in the same way G Adventures does for its travellers and Taylor does for her fans. It’s a love story,” Poon Tip said.

    “On our trips we show you incredible things. And while I love seeing you having adventures on your own, I’m even more excited to bring our agent community together in person to share this experience. We’ve always been industry disruptors, and there is happiness to be found in both music and community.

    G Adventures’ “You Belong with G Experience” campaign

    “I don’t know how it gets better than this. I have two daughters, so I’ve heard every album, listened to the radio. For all the Swifties out there, this is set to be the most hotly-contested travel agent experience G Adventures has ever run – like, ever. I hope you all wanna hang out, because you belong with G. Are you ready for it?”

    The ability to join this experience is based on changing lives through travel, with the top seller for each month earning a space from 01 January through to 31 July, 2024. Agents will claim their spaces this way, with wild card tickets to be announced in coming months. Tickets will be awarded via cumulative sales, with the first two winners being awarded at the end of January, then one new winner each month from February – July.

    For more information and to keep up to date with the “You Belong with G Experience” initiative, join the ‘Agents of Change Facebook’ group at this link.

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