INCENTIVE: G Adventures invites Aussie agents to see Taylor Swift… In London!

INCENTIVE: G Adventures invites Aussie agents to see Taylor Swift… In London!
Edited by Travel Weekly


    G Adventures is thanking its travel agent community by giving the top 75 global best G sellers the opportunity to earn the hottest concert tickets of the decade.

    As part of its worldwide “You Belong with G Experience” campaign, eight agents from Australia and New Zealand will be invited to join G Adventures to see ‘Taylor Swift: The Eras Tour’ live in London this coming August. This is the biggest agent experience G Adventures has ever delivered, with top sellers from different countries around the world heading to concerts in Toronto, Canada, New Orleans in the United States, and London, United Kingdom.

    Bruce Poon Tip, founder of G Adventures, said the experience came to fruition as a way to give back to agents after he recognised the same sense of community and camaraderie in Taylor Swift’s fan base as he saw in G Adventures’ own community of agents and travellers.

    “You need to hear me out. It was 1989 when I dreamt up the concept for G Adventures, and our travel community has truly been with us throughout the eras. We want to create happiness and community for our agency partners in the same way G Adventures does for its travellers and Taylor does for her fans. It’s a love story,” Poon Tip said.

    “On our trips we show you incredible things. And while I love seeing you having adventures on your own, I’m even more excited to bring our agent community together in person to share this experience. We’ve always been industry disruptors, and there is happiness to be found in both music and community.

    G Adventures’ “You Belong with G Experience” campaign

    “I don’t know how it gets better than this. I have two daughters, so I’ve heard every album, listened to the radio. For all the Swifties out there, this is set to be the most hotly-contested travel agent experience G Adventures has ever run – like, ever. I hope you all wanna hang out, because you belong with G. Are you ready for it?”

    The ability to join this experience is based on changing lives through travel, with the top seller for each month earning a space from 01 January through to 31 July, 2024. Agents will claim their spaces this way, with wild card tickets to be announced in coming months. Tickets will be awarded via cumulative sales, with the first two winners being awarded at the end of January, then one new winner each month from February – July.

    For more information and to keep up to date with the “You Belong with G Experience” initiative, join the ‘Agents of Change Facebook’ group at this link.

    Latest News

    • Tour Operators

    Voyages celebrates 40 years at Uluru with two new immersive experiences

    As Ayers Rock Resort, Uluru marks 40 years it has announced two new Indigenous-inspired, culturally immersive experiences to connect guests even more deeply to the spiritual heart of Australia. Matt Cameron-Smith, CEO of Voyages Indigenous Tourism Australia, Matt Cameron-Smith said, “Long before travelling with purpose was a trend, we’ve been focussed on our purpose to promote responsible […]

    • Tour Operators

    New cruise options spearhead stacked APT 2025 program

    APT has launched its Australia 2025 program, showcasing two brand-new cruising experiences and a $5m refurbishment of APT’s exclusive Mitchell Falls Wilderness Lodge. The highlight of 2025 is Seabourn Pursuit, a purpose-built ultra-luxury ship offering all-veranda suites, exceptional dining and a dedicated Expedition Team for an unparalleled exploration along the Kimberley coast. Also debuting in […]

    • Products

    Embrace the journey: Traversing the world with the Shokz OpenRun

    If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

    • Tour Operators
    • Tourism

    TTC: Deals are driving up demand for September trips

    The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

    • Aviation

    Qantas ‘working urgently’ to fix app data leak

    Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

    • Hotels

    Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

    Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

    • Luxury
    • News

    Kamalaya Koh Samui clinches clutch of wellness awards

    Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]