How do we get females to have an equal seat at the table?

Cartoon character of women with colorful dialog speech bubbles, woman gossip conceptual vector illustration.
By Alexandra Coulton


At Travel Weekly, we bloody love change-making women.

Love to support them, listen to them and to be them.

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So we were particularly excited to hear Tourism Industry expert, Tammy Marshall, encouraging guests at the Women in Tourism International Women’s Day lunch to change the conversation around gender equality in the workplace and future-proof their personal brand.

Marshall, former Executive at Carnival Cruises, TFE Hotels and The Travel Corporation, now leads her own business transformation consultancy – The B Hive – solely focused on future-proofing travel and tourism businesses to ensure continued success in the changing business environment.

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“For a long time we’ve been saying it is ‘important’ to have a good balance of women at work but what I believe is now the case is that it is ‘urgent’ that females have an equal seat at the table,”  Marshall said.

“Business is changing at such a rapid pace that it’s no longer about just being ‘fair’ to have women in leadership roles, it is a must if we’re going to compete in global business and continue to see Australia thrive.”

“The countries that are doing well clearly show the gender equality played out across all aspects of their nation.”

tammy marshall

Tammy Marshall (fourth from the left) addressed the Women in Tourism event on International Women’s Day

She encouraged the audience of tourism professionals to focus on three key areas to future-proof their personal brand using the ‘think, feel, do’ framework to consciously change the habitual way you think about women’s roles in the workplace.

She emphasised emotional intelligence as one of the strongest assets you can have.

“Embrace it and be empowered by it; be supportive, not divisive – both to other women and across the board.”

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