How CLIA plans to support agents during cruising renaissance

Cruise Lines International Association (CLIA) has opened its 2023 membership for Australia and New Zealand, offering bonus rewards, live events and an award-winning education program to equip travel agents for cruising’s global renaissance.

Now available to existing and new members, the 2023 program will focus on providing skills and insight to help travel agents grow their businesses and play a leading role in the revival of cruising.

Back for 2023 will be CLIA’s Travel Agent Rewards Program, providing members with bonus commissions and other rewards when making bookings with participating cruise lines. The scheme will offer rewards with a combined indicative value of over $1500, meaning agents can potentially recoup the cost of their membership many times over.

The 2023 program will also provide more live events, including the annual Cruise360 Australasia conference and the travelling education program CLIA LIVE in key cities throughout next year. CLIA is also reviving its Cruise Industry Awards, which will honour the region’s most dedicated travel agents at a gala dinner in Sydney.

CLIA’s managing director for Australasia Joel Katz said the 2022 membership program had been designed to offer the best possible support to CLIA members as the industry worked to accelerate its recovery.

“All our services are designed to give CLIA members the best support, education and benefits we can, so they emerge stronger and more knowledgeable as the travel industry recovers,” Katz said.

“CLIA agents have always been among the most successful agents, and our aim is to help them stand out even more as industry leaders.”

Education will again be a key focus in 2023, with an extensive range of professional development options to cement CLIA agents as cruise specialists.

Katz said CLIA membership would continue to support the industry’s advocacy efforts in Australia and New Zealand, to help ensure prosperity for the wider cruise community into the future.

“Cruising’s revival in Australia and New Zealand has come after a long and hard-fought campaign by CLIA, our cruise lines and our travel agent members,” Katz said.

“Having raised our voice and lifted public understanding of the benefits of cruising, we want to maintain the momentum and help build further support across our region.”

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