Holland America Line sets company record for most bookings in a day

Nieuw Amsterdam celebrated one year of cruising since returning to service after a pause due to pandemic on July 24, 2022, while sailing in Alaska.
Edited by Travel Weekly


    Holland America Line set its new record for its highest-ever number of bookings in a single day in the company’s 150-year history on 11 July.

    Most of the sailings booked were for 2024 and 2025, showing that cruisers are planning ahead and eager to travel.

    Significant interest was seen in marquee locations for the cruise line such as Alaska, Europe and the Caribbean, as well as a lift in sales for its new, longer, Legendary Voyages. Reservations included destinations across the world, including Australia, South America, the South Pacific and Asia.

    “We see a record booking day like this as encouraging for the whole industry, but for Holland America Line, it’s an endorsement of the quality of cruising product we’re able to offer to our guests,” president, Holland America Line, Gus Antorcha, said.

    “People are planning their vacations for next year and even into 2025, and in the process, they’re choosing the best service at sea and the unforgettable destinations that we offer.”

    In addition to seven-day cruises throughout the Caribbean, Holland America Line continues to offer a differentiated experience with longer sailings, offering the opportunity to visit more islands on one itinerary.

    Upcoming Europe seasons offer a diverse range of cruises stretching from trending locales like Greenland and Iceland to the sun-kissed skies of Greece and Turkey. Itineraries range from weeklong getaways to longer voyages that extend into multiple regions. With two Pinnacle Class ships homeporting in Rotterdam, the Netherlands, in 2024, guests are booking cruises to Northern Europe and the British Isles.

    Holland America Line also recently launched Legendary Voyages, a new category of longer cruises with destination-rich itineraries carefully crafted to allow guests to linger longer, and with programming that enriches the experience in each destination.

    Latest News

    • Cruise

    Seabourn introduces enhanced groups programs for travel advisors

    Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

    • Cruise

    MSC World America to become the ultimate family destination at sea

    MSC Cruises’ latest world-class ship is set to redefine family cruising with unprecedented spaces and activities, including ones developed in partnership with the LEGO® group. The cruise line announced that its new flagship will feature seven distinct districts, each bringing together a range of tailored experiences. The ship’s blend of American comfort and European design […]

    • Cruise

    Ponant’s latest luxury cruise expeditions for 2024 and 2025

    Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

    • News

    Liz Anderson steps down from CATO Board after eight years of leadership

    The Council of Australian Tour Operators (CATO) has today announced that Liz Anderson (at right) will be stepping down from the Board on Wednesday June 19, concluding her eight years as a director. “The eight years that Liz served on the CATO board were the most transformative time in the Association’s history,” CATO Chair Dennis […]

    • Attractions

    Comedian Josh Thomas road tests swapping day job for Tassie odd jobs

    Australians are invited to tap into a 200-million-day annual leave bank* and swap day jobs for one of 10 ‘Odd Jobs’ in Tasmania this off-season including Wombat Walker, Paranormal Investigator, Wine Whisperer and Truffler Snuffler. Tourism Tasmania has today launched Odd Jobs, a tongue-in-cheek campaign designed to encourage Australians to swap their day jobs for […]

    • Aviation
    • News

    Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

    Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

    • Tourism

    The number one thing you can’t forget if you’re going to Europe & The Olympics

    As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]

    • Destinations
    • Partner Content

    The Solomon Islands’ is ‘Kulture-plus’

    Be grateful that your experience of 'headhunting' is limited to some random dude reaching out to you on LinkedIn.

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Cruise

    Cruise Traveller’s new Scottish Highlands cruise tour package

    Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

    • Cruise

    Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

    Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

    • Destinations
    • Tour Operators

    Globus unveils nine new independent tours for 2025

    Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

    • Hotels

    Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

    The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]