Aviation

‘Here for Allstralia’: New Aussie airline, Bonza unveils launch campaign

New low-cost Aussie airline, Bonza, is branding itself as ‘Here For Allstralia’ as the new player prepares for lift-off.

Via marketing agency, IMA HOME, the tagline will feature in Bonza’s upcoming advertising campaigns, digital presence and social media, which are in production ahead of flights going on sale in early 2022.

The tagline aims to highlight Bonza’s role in creating new markets for regional destinations and allowing Aussies the opportunity to explore their own backyard.

Since Bonza was announced in mid-October, thousands of potential future customers signed up to learn more about the airline and many completed an online survey to nominate their preferred Bonza destinations. That’s in addition to over 3,600 Aussies who registered their interest in jobs.

Bonza CEO, Tim Jordan, said the initial response from potential customers has been nothing short of “Bonza!”.

“We’ve had requests for flights to all corners of the country proving that Aussies are keen to explore their own backyard,” Jordan said.

“Our focus is firmly on providing leisure travellers more low-cost options for discovering new and especially regional destinations. That’s why Bonza is here for ‘Allstralia’.”

The destinations requested by those who complete Bonza’s survey are spread far and wide across the country from Hobart to Broome, and Busselton to Cairns.

They include but are not limited to Albury, Tamworth, the Whitsunday Coast, Uluru, Bundaberg, Newcastle, Hervey Bay, Townsville, Cairns, Gold Coast, Sunshine Coast, Orange, Ballina Byron, Port Macquarie, Toowoomba, Coffs Harbour, Mackay, Rockhampton, Gladstone, Darwin, Launceston, Karratha, Alice Springs, Mildura, Broken Hill, Exmouth, Devonport, Mount Isa and Hamilton Island.

The survey asked travellers how they feel about Bonza’s arrival into Australian skies next year and the most common response was ‘excited’ along with ‘about time’, ‘awesome’ as well a few ‘beauty mate’ and ‘you rippa’ responses.

Expressions of interest from Australian airports closed on Monday 15 November and Bonza is currently in negotiations to firm up its launch route map.

In parallel with airport discussions, Bonza’s leadership team continues to have conversations with State and Territory Governments to confirm the airline’s head office location which Jordan has confirmed will be in a regional centre.


Featured image: supplied


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

Game of Thrones studio tour and To Be Irish programme launched by Tourism Ireland

Remember when everyone in your office wouldn’t shut up about Game of Thrones? Best not show them this news, or the fanfare may return.

Share

CommentComments

Aviation

Qantas CEO airs doubts about Bonza’s ability to service new routes

by James Harrison

The battle of the airlines begins before Bonza has even put a plane in the air. We can’t wait to see what happens after lift-off.

Share

CommentComments

Aviation

Virgin Australia launch three new Gold Coast flights, restart Sydney to Canberra service

The new flight announcements have made everyone pretty excited, especially teenagers going to schoolies and adults going as toolies .

Share

CommentComments

Travel Agents

“Different doesn’t have to be worse”: Flight Centre’s Renos Rologas talks post-pandemic travel

This FCM heavyweight reckons having a travel expert at the end of the phone will be “like gold dust” for those navigating the new travel landscape.

Share

CommentComments

Cruise

Silversea announces famil winners for its champagne incentive, appoints new SVP for sales

Knowing that selling cruises can score you free bottles of champagne AND overseas trips has got our editorial team seriously reconsidering our respective career pathways.

Share

CommentComments

Wholesalers

Intrepid amps up active offering with Europe walking collection and its biggest US offering yet

The tour operator’s latest collections target those who spent lockdown binge-watching Yoga with Adriene instead of Squid Game like the rest of us.

Share

CommentComments

Hotels

Man charged for $5000 quarantine hotel rampage in Tassie

Hotel quarantine can be tough, but this guy took cabin fever to the extreme in a truly unforgettable holiday.

Share

CommentComments

Technology

Former ABC managing director Michelle Guthrie appointed as chair of TRAVLR

Michelle Guthrie will take the reigns as the new chair of the board at TRAVLR, alongside advisor and investor, Matt Berriman as the role of non-executive director.

Share

CommentComments

Cruise

Royal Caribbean reveal four cruise ships headed to Alaska in mid-2023

Get your diary out for this huge series of cruises coming mid-2023.

Share

CommentComments

Tourism

Queensland to reopen to all of Australia from Monday

Palaszczuk finally announces the date Queensland borders will reopen for fully vaccinated travellers from interstate hotspots, and what changes they can expect.

Share

CommentComments

Aviation

Fiji Airways debuts new in-flight experiences for holiday-seeking Aussies

Passengers travelling with the tropical paradise’s national carrier can (literally) rest assured they’re being taken care of with its new economy sleeper option.

Share

CommentComments

Hotels

Historic Melbourne hotel gets multi-million dollar makeover

Rendezvous Hotel Melbourne has had a modern makeover that pays homage to its turn-of-the-century origins.  

Share

CommentComments