‘Here for Allstralia’: New Aussie airline, Bonza unveils launch campaign

blank advertising billboard at airport.

New low-cost Aussie airline, Bonza, is branding itself as ‘Here For Allstralia’ as the new player prepares for lift-off.

Via marketing agency, IMA HOME, the tagline will feature in Bonza’s upcoming advertising campaigns, digital presence and social media, which are in production ahead of flights going on sale in early 2022.

The tagline aims to highlight Bonza’s role in creating new markets for regional destinations and allowing Aussies the opportunity to explore their own backyard.

Since Bonza was announced in mid-October, thousands of potential future customers signed up to learn more about the airline and many completed an online survey to nominate their preferred Bonza destinations. That’s in addition to over 3,600 Aussies who registered their interest in jobs.

Bonza CEO, Tim Jordan, said the initial response from potential customers has been nothing short of “Bonza!”.

“We’ve had requests for flights to all corners of the country proving that Aussies are keen to explore their own backyard,” Jordan said.

“Our focus is firmly on providing leisure travellers more low-cost options for discovering new and especially regional destinations. That’s why Bonza is here for ‘Allstralia’.”

The destinations requested by those who complete Bonza’s survey are spread far and wide across the country from Hobart to Broome, and Busselton to Cairns.

They include but are not limited to Albury, Tamworth, the Whitsunday Coast, Uluru, Bundaberg, Newcastle, Hervey Bay, Townsville, Cairns, Gold Coast, Sunshine Coast, Orange, Ballina Byron, Port Macquarie, Toowoomba, Coffs Harbour, Mackay, Rockhampton, Gladstone, Darwin, Launceston, Karratha, Alice Springs, Mildura, Broken Hill, Exmouth, Devonport, Mount Isa and Hamilton Island.

The survey asked travellers how they feel about Bonza’s arrival into Australian skies next year and the most common response was ‘excited’ along with ‘about time’, ‘awesome’ as well a few ‘beauty mate’ and ‘you rippa’ responses.

Expressions of interest from Australian airports closed on Monday 15 November and Bonza is currently in negotiations to firm up its launch route map.

In parallel with airport discussions, Bonza’s leadership team continues to have conversations with State and Territory Governments to confirm the airline’s head office location which Jordan has confirmed will be in a regional centre.


Featured image: supplied

Latest News

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]