Fred. Olsen Cruise Lines named best website of the year at UK Dev Awards

Fred. Olsen Cruise Lines named best website of the year at UK Dev Awards
Edited by Travel Weekly


    Fred. Olsen Cruise Lines has received the top accolade of ‘Travel Website of the Year’ at the prestigious UK Dev Awards 2024.

    The company received the award at a glittering ceremony in central London this week following judging by a panel of industry experts from across the digital sector.

    Fred. Olsen Cruise Lines unveiled their new website last year, which featured a streamlined booking process and more opportunities for guests to enhance and personalise their cruise experience.

    Judges praised Fred. Olsen Cruise Lines for setting ‘clear, measurable goals’, ‘the substantial redesign addressed things like user interaction and quick path to conversion to increase bookings and revenue’ and ‘the results achieved were outstanding’.

    “It is a real honour to be named ‘Travel Website of the Year’ at an awards event designed specifically for the digital sector,” head of digital, Fred Olsen Cruise Lines, Ben Williams, said.

    “We are so proud of our new-look website, with our new booking system meaning we can offer a seamless guest experience from the moment they choose their cruise with us – whether they are booking for the first, fifth or fifteenth time.”

    Latest News