Flight Centre’s new brand launches, encouraging employees to become influencers

Young woman on a summer vacation vlogging from the city

Flight Centre’s (FLT) new youth-focused travel brand has officially launched, replacing it’s Student Flights offering.

And its set to become one of Australia’s most flexible workplaces.

See also: Flight Centre unveils new brand as Skroo admits Student Flight’s name was “hampering growth potential”

Universal Traveller will encourage its people to become “travel influencers” by proactively using social media channels to inspire clients. Not to mention, they’ll have access to fully paid unlimited annual leave and flexi-time programs to give them plenty of time to up their Instagram game by jet setting all over the world.

Through Universal Traveller, customers will have access to products from six key categories including Student Flights, fully independent traveller and flash deals, small group tours, Topdeck, Contiki and Busabout, festivals and Ancillary.

Universal Traveller general manager Sean Martin said the new brand would build on FLT’s Student Flights offering and aimed to be different from traditional travel agencies.

“Our first key difference is our people,” he said.

“We have a workforce of travel influencers, who can work flexibly and share their travel expertise from anywhere in the world using social media, our models and our Unlimited Annual Leave program.

“One of our top consultants nationally, Sophie Whiteing, was actually able to travel the world under our Unlimited Leave program for three months last year while working remotely and being paid along the way.


What’s inside the egg? Click HERE to find out.

The second key difference, Martin said, is Universal Traveller’s shops, which aim to be an “enticing place for young people to buy travel”.

The shop fronts will be located in youth zones in Australia’s top 50 shopping centres.

“We are a one-stop-shop for young travellers. We engage as travel influencers and inspire people to travel through our own authentic love of travel on our social networks.

“The other key difference is our product. We have curated, focused, relevant and unique product ranges that offer the best value deals for our customers and our people are passionate experts on what we sell.”

All 52 Student Flights shops in Australia have now been rebranded to Universal Traveller.

Latest News