Flight Centre gives boost to QLD tourism

A renewed $6 million deal between Flight Centre and the Queensland Government could put a greater focus on the state’s tourism being marketed to the rest of the world.

Tourism Minister Kate Jones said by signing on to the deal, it would build on a previous agreement that helped achieve a 38 per cent sales increase at NZ and UK travel expos, per a News Corp report.

Jones said Flight Centre was the ideal international partner to take Queensland’s offerings to a greater stage.

“Flight Centre is an iconic Australian company with a global reach so the renewal of this highly successful agreement will ensure Queensland destinations remain top of mind for Australian and overseas visitors,” Jones said, per News Corp.

“This new 2017-2020 partnership will focus on (Tourism and Event Queensland’s) key target markets including New Zealand, the United Kingdom and Canada and will include a program of marketing campaigns, consumer promotions, travel agent education and training, product growth and event support, especially around the Commonwealth Games.

“Strategic partnerships with a brand and an icon as strong as Flight Centre are a valuable way of capturing consumer’s attention around the unbeatable experiences on offer in Queensland.

“We know this new partnership with Flight Centre will help us grow Queensland’s $25 billion tourism industry.”

Flight Centre’s founder and Managing Director, Skroo Turner, reckons this deal is going to do phenomenal things for the Queensland tourism economy.

“We believe that we are now in a golden era for travel, characterised by cheap airfares, better in-flight services and greater choice for travellers,” Turner said, per News Corp.

“This new agreement will ensure that the Flight Centre Travel Group and Tourism and Events Queensland continue to work together proactively to highlight the state’s world class tourist attractions and to help grow visitor numbers as travellers from throughout the world capitalise on this golden era.”

Flight Centre is busy with a few other deals of its own lately, including a DMC and hotel management acquisition, which wrapped up on Monday. They also celebrated their annual Global Gathering recently in Hawaii.

It boasts 4500 travel agents in over 800 stores down under, plus, of course, a mammoth global reach, although recently started streamlining its APAC operations, making about 35 support roles redundant.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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