Expect a surge in day trips and overnight stays, says CamperMate CEO

yarra ranges national park

Short breaks and road trips could soon be the flavour of the week, according to the head of one of Australia’s leading road travel experience apps.

Former Tourism Australia chief marketing officer Nick Baker is the chief executive of CamperMate, a caravan and camping app used by almost two million travellers in Australia and New Zealand.

Off the back of the release of some good news for the caravan and camping sector post-COVID-19 pandemic, Baker said he is seeing a big uptick in on-the-road traveller interest.

CamperMate has seen a surge in users over May, welcoming compound growth of at least 140 per cent each week, with the app downloaded by 5,000 users last week.

Baker said this is exciting news and a real-life indicator for more positive times ahead for tourism businesses, regional centres and cities ready to welcome people back.

“This is a fraction of what we usually see when tourism is fully firing,” he said.

“But the current triple-digit growth rate in users of the app is very clear to us and demonstrates there are genuine green shoots in the road back for tourism.”

The increase in recent users also indicates travellers are planning to embrace road trips ahead of the Queen’s birthday long weekend in June, and into the July winter breaks for schools, Baker said.

Moreover, it’s an exciting prospect for regional visitor hot spots as well, off the back of the NSW government’s easing of intrastate travel restrictions, measures shared by South Australia where travellers can now visit caravan parks and campgrounds.

Baker said the numbers paint a realistic picture of how and when people will embrace the chance to travel again, based on recent examples immediately after the Australian bushfires.

He said in the few short weeks during February, between when the bushfires came under control and the onset of COVID-19, CamperMate data showed many Australians were quickly driving back into and through regional areas.

Travellers also over-prolonged their stay in many places against trend – a sign Baker anticipates could be repeated based on the anticipated pent up demand for local travel in a COVID-safe economy.

“At CamperMate, we predict this will again become the case as authorities make clear further easings of restrictions and encouragement of initially local and intrastate travel,” he said.

It comes as research from Tourism Research Australia showed more than 500,000 travellers have indicated they would take a camping trip within the next two months, contributing an average of $584 per trip to regional tourism.

According to the Caravan Industry Association of Australia (CIAA), this has the potential to kick-start the recovery for tourism and inject over $292 million dollars directly into the hands of regional tourism operators who rely on caravanners and campers.


Featured image: iStock/franckreporter

Latest News

  • Destinations

Malolo Island Resort Fiji launches its own resort app

Guests at the Malolo Island Resort can now get a better experience even before they arrive with the resort’s newly launched mobile app. Guests are encouraged to download and use the app ahead of their stay to build their itinerary. They can check-in prior to their arrival and make dinner and spa reservations all from […]

  • Tour Operators

France on foot holiday savings

Walking up a steep incline may be painful, but it is all worth it when you see that incredible view.

  • Cruise

Seabourn introduces enhanced groups programs for travel advisors

Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

  • Cruise

Ponant’s latest luxury cruise expeditions for 2024 and 2025

Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

  • Aviation
  • News

Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

  • Tourism

The number one thing you can’t forget if you’re going to Europe & The Olympics

As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]