Destinations

Everything you need to know about the $465m Victorian Tourism Recovery Package

The Victorian government has announced a big budget boost to attract more visitors to the state’s regional areas.

Unveiled by Premier Daniel Andrews yesterday, the $465 million Victorian Tourism Recovery Package has been created to help the sector bounce back after a year of bushfires and strict COVID-19 restrictions.

Victoria’s 2020-21 budget will include up to 120,000 vouchers each worth $200 available to entice more people to visit and stay in regional Victoria.

Under the $28 million initiative, Victorians will be able to apply for the vouchers as long as they spend at least $400 on accommodation, attractions or tours in regional Victoria.

The scheme is expected to be up and running in December to ensure the benefits are felt this summer when businesses need it most.

The state’s budget will also provide more than $149 million to build new visitor accommodation, improve major tourist trails, and drive more people out to taste the world-class produce, food and wine on their doorstep.

More than $47.5 million will build better visitor infrastructure along the Great Ocean Road, including a signature coastal walking trail along the coastline and hinterland from Fairhaven to Grey River.

Victoria will use $2 million of this budget allocation to build more campsites along the Surf Coast.

The $18.5 million Gippsland Tourism Recovery Package will be used to build new accommodation, upgrade the East Gippsland Rail Trail, improve tourism infrastructure across Victoria’s east, and support local jobs.

It includes $3.5 million to build 10 eco-pods at Cape Conran Coastal Park, $2 million for more campsites, and $2.5 million to help establish the Metung Hot Springsand the Nunduk Spa and Eco-Resort.

The package also includes $3.85 million to provide better access to Point Hicks Lighthouse – the tallest on mainland Australia.

Elsewhere in the state, $15 million will go towards works on the popular Falls to Hotham Alpine Crossing hiking trail, $13 million will deliver trail heads on the Grampians Peak Trail and visitor upgrades at Mackenzie Falls, and $4.3 million will enable the continued growth of the Prosecco Road winery district, including helping to establish accommodation at Dal Zotto Wines.

Mackenzie Falls (image source: iStock/Onfokus)

There is also support for the Murray River Adventure Trail, facilities at Wilsons Promontory, the Mallee Silo Art Trail, the Brambuk Cultural Centre in Halls Gap and the Ballarat Centre for Photography.

A $150 million Regional Tourism Investment Fund will fund nature-based, First Nations arts and culture, and food and wine tourism projects.

A further $1.6 million will support First Peoples’ tourism businesses through advisory services, mentoring and digital skills development.

Another $106.5 million in tourism industry support will include a $58 million marketing boost for Visit Victoria to promote the state’s appeal to Australians, in addition to support to help businesses adapt to new conditions and improve digital literacy.

The Victorian government’s Regional Events Fund has been renewed, with $20 million to continue supporting blockbuster events outside Melbourne.

And the Melbourne Convention Bureau will continue to bring visitors from around Australia and the world to its business and convention events as part of a $9.7 million boost to the Business Events Program.

Victorian Premier Daniel Andrews said: “Whether it’s a day-trip with the family or a tour along our stunning coast, we’re helping more people get out and enjoy the best Victoria has to offer.

“This funding will help tourism businesses bounce back from the challenges of this year – welcoming more visitors and employing more Victorians.”

Victoria’s Minister for Tourism, Sport and Major Events, Martin Pakula, said: “Victoria has some of the most amazing attractions in the world, and we’re making sure they only continue to get better and more compelling for visitors.

“Our investment in infrastructure in every corner of the state lays the foundations for a sustained recovery – and that means more jobs for Victorians.”

Tourism Accommodation Australia’s Victorian general manager Dougal Hollis welcomed the package, with the association having made a pre-budget submission to the state government asking for the introduction of a hospitality and tourism stimulus voucher scheme.

“We are appreciative the Victorian government has responded to our submission to support those businesses most in need,” he said.

“Hoteliers have been collaborating with their teams and crafting a range of unique experiences to surprise and delight guests as they are welcomed back.”


Featured image source: iStock/Onfokus


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

“My heart palpitated”: Influencer raises $83,000 tip for airport pianist

A kind stranger raised a whopping amount of money for a pianist who spends his days tinkling the ivories and raising spirits at an international airport.

Share

CommentComments

Destinations

Experts warn of yet another Sydney lockdown extension, as Tasmania reopens to Victoria and SA

We’ve coupled the good with the bad in this domestic travel update, but we won’t judge if you only choose to read the positive stuff.

Share

CommentComments

Travel Agents

“The product of travel has lost its value”: AFTA chair pens letter to ScoMo

Tom Wanwaring has his handwriting down pat after penning a letter to the PM. Travel Weekly understands he opted for a felt tip and even sealed it with a custom wax stamp.

Share

CommentComments

Aviation

Qantas to host frequent flyer “point-bidding frenzy” for exclusive experiences

The airline will host a series of auctions so its frequent flyers can use up the points they’ve been hoarding since the start of the pandemic.

Share

CommentComments

Cruise

NCL returns to cruising after 500-day pause

Harry Sommer and Ben Angell have given each other a big virtual high five, after the cruise line commemorated its return to the water by making a little bit of history in the process.

Share

CommentComments

Hotels

Baillie Lodges snaps up luxe Barossa Valley property

The company has expanded its portfolio with the addition of this gem in the middle of South Australia’s wine region. They had us at wine.

Share

CommentComments

Technology

IATA Travel Pass the “green light” to fly internationally with Qantas and Jetstar

After trialling and testing a number of potential solutions, the Qantas Group has revealed what Aussies will need to get outta here and overseas.

Share

CommentComments

Travel Agents

Travel demand “to return with a vengeance”, says Flight Centre’s Aussie boss

Kelly Spencer and her team at Flight Centre all have their catching mitts on in anticipation of an aggressive travel bounce-back.

Share

CommentComments

Cruise

Aurora Expeditions’ partnership with Virtuoso goes global

Aurora Expeditions CEO Monique Ponfoort is doing the happy dance after securing a global deal with the luxe travel network.

Share

CommentComments

Hotels

Marriott appoints four first-time GMs for signature Aussie hotels

It’s all looking very peachy over at Marriott, with the hotel giant’s career development program bearing fruit in the form of four new GMs.

Share

CommentComments

Destinations

Queensland channels Van Morrison in new $2.4m tourism campaign

Does “Van the Man” feature heavily in your Spotify playlists? Well, we guarantee you’ll be bopping along to this new campaign from TEQ.

Share

CommentComments

Technology

New marketplace lets travel agents avoid GDS surcharges (and keep incentives)

This article is all about GDS, the NDC and LCCs. If all of those acronyms have gone right over your head, we suggest skipping to the next story.

Share

CommentComments