Eurail gets fresh brand makeover

Photo of a smiling young couple travelling together by train

The company behind some of Europe’s most iconic rail passes, Eurail has undergone a makeover.

The rail operator’s new brand identity pays tribute to its heritage while embracing the exciting future of rail as a more sustainable option that caters to wellness and slow travel trends.

Eurail or Interrail Passes (for non-European and European citizens respectively) give travellers the freedom to travel on a broad network of train and ferry connections to travel in and between up to 33 countries.

The passes remain as relevant and popular today as when they were first introduced in 1959 and 1972.

Eurail teamed up with Amsterdam-based agency, Fitzroy to produce an updated brand and creative strategy, which aims to capture the curiosity of travel, grounded in the company’s values of curiosity, flexibility and openness allowing it to be recognised and cherished by a global audience.

To celebrate, Eurail Passes are now on sale with a 10 per cent discount until the 31 of March.

With a mobile Eurail Pass, travellers can activate their passes and change their travel plans at any moment within 11 months after buying their pass.


Featured image: iStock/AleksandarNakic

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]