Emirates takes on world’s top brands

Emirates takes on world’s top brands

Emirates has broken into the top 200 of the world’s biggest brands for the first time.

According to the 2015 Brand Finance Global 500 report released this week, Emirates’ years of hard work, which left it in the Top 500 for four consecutive years, had finally paid off.

Now sitting at #196 – a leap of 38 spots in just 12 months – the airline attributes its success to a strong commitment to product and service excellence, along with investments in its brand.

Emirates’ estimated brand value has grown more than 21% from US $5.48 billion to US $6.6 billion.  The airline also retains its long standing position as the most valuable brand in the Middle East, and the most valuable airline brand.

“Emirates is a global company serving a global audience, and as we grow our business we have to also grow our brand,” Emirates Airline’s president Sir Tim Clark said.

“Our brand strategy does not only involve marketing and sponsorships, but everything we do including product innovation and service delivery.  For us, our customers are the ultimate judges and jury.

“Being named the most valuable airline brand in the world is great recognition for each and every one of our staff, as they are the ones who live, breathe and deliver the Emirates brand every day in the work they do.  The strength of the Emirates brand also underscores the positive impact that we are making on our industry, and we will continue to work hard and invest in our brand.

“Our aim is to become one of the world’s leading lifestyle brands, and to make the Emirates name synonymous with aspirational travel and experiences.”

Brand Finance CEO David Haigh commented on the accolade, saying Emirates remains the flag carrier for the entire Middle East.

“Its $6.6 billion brand value makes it both the region’s most valuable brand and the world’s most valuable airline.  Its extensive sports sponsorship and global route network make it recognised the world over.  However it is Emirates’ exceptional service and reliability that truly underpin the brand,” Haigh said.

In 2014, Emirates marked a record launch of 10 new A380 routes, bringing the network to over 145 passenger and cargo destinations, and spanning six continents.

In 2015, the airline will operate an average of 3,500 flights per week, increasing the number of city-pair combinations that the airline offers, and growing its fleet to over 230 aircrafts to service these offerings.

Latest News

  • Tourism

Tour Guides Australia backs Queensland Government Department of Tourism’s $2 million business capability subsidy

Tour Guides Australia has offered its full support for the Queensland Government Department of Tourism and Sport’s $2 million Tourism Business Capability Subsidy. The subsidy program is designed to boost the growth of Queensland’s tourism industry, offering up to $2,000 per eligible business to undertake targeted training and accreditation programs. “It is a significant opportunity […]

  • Tourism

Club Med Musandam is newest addition to the resort group and a first for the Middle East

Club Med has announced the newest addition to its Exclusive Collection portfolio with the opening of Club Med Musandam, the first Club Med resort in the Middle East. Set to be unveiled in 2028, the development of Club Med Musandam marks a significant investment milestone, surpassing the $100 million mark. A ground-breaking development as a […]

  • Luxury
  • Products

Louis Vuitton champions travel in campaign featuring Roger Federer and Rafael Nadal

Louis Vuitton has relaunched its iconic Core Values Campaign with a new chapter that sees tennis champions Roger Federer and Rafael Nadal. Shot by industry legend Annie Leibovitz, the campaign features the tennis icons summiting a mountain together in the Dolomites of Italy with the tagline ‘There are Journeys that turn into Legends’. Together, they […]

  • Aviation

Garuda and Singapore Airlines to offer reciprocal benefits to frequent flyers, plus explore revenue sharing arrangements

Garuda Indonesia and Singapore Airlines will deepen their commercial partnership and offer reciprocal benefits to their frequent flyer program members, plus explore revenue sharing arrangements for flights between Indonesia and Singapore, subject to regulatory approvals.  The frequent flyer program agreement was signed by Garuda Indonesia CEO Irfan Setiaputra and SIA CEO Goh Choon Phong in […]

  • Hotels

My Fiji announce an exclusive deal with new Crowne Plaza Fiji Nadi Bay Resort & Spa

My Fiji have announced an exclusive deal with the new Crowne Plaza Fiji Nadi Bay Resort & Spa, Fiji’s newest premium resort experience, offering exclusive packages for a limited time. Situated along the shores of Wailoaloa Beach, the resort offers 324 modern rooms, immersive amenities and world-renowned Fijian hospitality, Crowne Plaza Fiji Nadi Bay Resort […]

  • Cruise

Sydney Swans greats announced for Crown Princess cruise

Princess Cruises has partnered with the Sydney Swans to offer fans the first-ever AFL Member cruise aboard Crown Princess. This four-night voyage to Tasmania departs January 25, 2025 and guests will be able to immerse themselves in a once-in-a-lifetime Sydney Swans experience featuring special events and activities dedicated to fans. The cruise will feature Sydney […]

  • Destinations

Listening to whales, followed by Ales and Prawn Tails on the Sunshine Coast

Queensland’s Sunshine Coast is preparing to welcome more than 40,000 humpback whales that are making their way up the Australian east coast on their annual migration. The Sunshine Coast is one of Australia’s premier whale tourism destinations, built on its long-established whale watching cruises and Sunreef’s pioneering Swim with Whales experience, which celebrates its 10th […]

  • Aviation
  • Travel Agents

Webjet relaunches partnership with AirAsia with a huge Asia flights sale

Online travel agency Webjet has have relaunched their partnership with AirAsia with a huge Asia flights sale, available until 2 June. To give customers a greater breadth of choice and price point, hundreds of new flight options to Aussie favourite destinations have been added, including Bali, Kuala Lumpur and Bangkok via AirAsia, AirAsiaX, Thai AirAsia […]

  • Luxury

Why luxury clients are opting for immersive experiences over material items

The Luxury Travel Collection’s (LTC) inaugural business owners Soiree took place on Hayman Island last week. The event saw luxury leaders gathering to find out more about the key trends shaping the industry. The Immersion Day, held on Thursday 16 May 2024, followed the growing luxury client trend of valuing immersive experiences over material items. […]

  • Conferences

Empowering underserved communities: Expedia Group’s drive for more inclusive travel

Expedia Group has used the EXPLORE conference at the Aria Resort in Las Vegas to highlight initiatives that empower underserved communities worldwide.   In a groundbreaking move towards fostering diversity and inclusion within the travel industry, Expedia’s Global Social Impact and Sustainability Team is dedicated to shaping a travel landscape that is safe, welcoming, and accessible […]

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]