Did TripAdvisor just launch sponsored placements?

Jerusalem, Israel - March 25, 2015: A trip advisor sticker on a restaurant window in Jerusalem, Israel. TripAdvisor is the most trusted travel website provide with over 200 million traveler reviews on destinations and business.

There’s a new way to get a top listing on TripAdvisor, and it’s causing a stir in the hotel world.

Earlier this week, the travel review site rolled out Sponsored Placements, which allows hotels to buy a spot at the top of TripAdvisor’s page for that city, reports Hotel Management.

Previously, the only way to climb to the top was to have stellar reviews, available rooms and competitive rates.

A similar system was introduced for restaurants last year and the review site has hinted the sponsored places will expand beyond hotels and restaurants soon.

According to Skift, more than 10,000 property owners in 5,500 markets have run campaigns since TripAdvisor began its sponsored ads in beta around three months ago.

“I think this is going to be really good financially for the company as another revenue stream over the next several years in restaurants and hotels, and hopefully some other categories, too,” CEO Stephen Kaufer told Skift.

Kaufer acknowledged the previous way to get to the top was through “your service, and have happy guests, which is still the backbone of the company now”

“But someone who has an amazing property on page two — maybe they’re number 25 in Paris — can now be discovered on that first page, nice and visible,” he told Skift. 

Hotels can choose from three monthly cost-per-click budget options, which allows owners to set their max spend threshold and they will only be charged for the clicks their ad receives.

Latest News

  • Aviation
  • Travel Agents

Webjet relaunches partnership with AirAsia with a huge Asia flights sale

Online travel agency Webjet has have relaunched their partnership with AirAsia with a huge Asia flights sale, available until 2 June. To give customers a greater breadth of choice and price point, hundreds of new flight options to Aussie favourite destinations have been added, including Bali, Kuala Lumpur and Bangkok via AirAsia, AirAsiaX, Thai AirAsia […]

  • Luxury

Why luxury clients are opting for immersive experiences over material items

The Luxury Travel Collection’s (LTC) inaugural business owners Soiree took place on Hayman Island last week. The event saw luxury leaders gathering to find out more about the key trends shaping the industry. The Immersion Day, held on Thursday 16 May 2024, followed the growing luxury client trend of valuing immersive experiences over material items. […]

  • Conferences

Empowering underserved communities: Expedia Group’s drive for more inclusive travel

Expedia Group has used the EXPLORE conference at the Aria Resort in Las Vegas to highlight initiatives that empower underserved communities worldwide.   In a groundbreaking move towards fostering diversity and inclusion within the travel industry, Expedia’s Global Social Impact and Sustainability Team is dedicated to shaping a travel landscape that is safe, welcoming, and accessible […]

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]