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Creative Cruising taps Caroline Hitchen as new GM

Creative Cruising has appointed Caroline Hitchen as its new general manager, as Peter Forsyth takes on a new role as head of business development.

Forsyth, who is backed by an extensive career across aviation, wholesale and hotels, is stepping back from the day to day running of Creative Cruising, and shifting focus to dedicate time expanding the business across Australia and into new markets.

Hitchen has been consulting for Creative Cruising for the past 12 months, in the role of head of marketing and sales. In this time, Caroline has led the development and delivery of Creative Cruising’s market-leading website and online booking platform and has driven partnerships and campaigns that have resulted in double-digit sales growth.

She brings over 15 years travel and hospitality industry experience and has previously held strategic roles for luxury global hotel chain Pan Pacific Hotels Group, The Travel Corporation and Destination NSW.

“I’m very excited to be leading Creative Cruising through an exceptional period of growth and transformation,” Hitchen said.

“The cruise market continues to expand at outstanding rates, and we are focused on delivering the best booking platform technology, outstanding service and the most exciting air, land and sea holiday packages for our Travel Agency partners.”

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