Corona announces its own tropical island destination in South America

Corona announces its own tropical island destination in South America

In a brand activation of a whole other level, Global beer brand Corona has announced the grand opening of Corona Island, an eco-tourism destination off the coast of Colombia.

Corona Island will be free of single-use plastic, and the beer brand, the world’s first beverage brand with a net zero plastic footprint,  has partnered with international non-profit Oceanic Global to create the first Blue Verified island. Corona Island has achieved Oceanic Global’s three-star plastic-free Blue Seal for eliminating single-use plastic and adopting sustainable operating best practices at scale.

“On Corona Island, we are celebrating the majesty and beauty of the outdoors by getting guests engaged in protecting paradise,” global VP for Corona, Felipe Ambra, said.

“Everyone on the team, from our chefs to our architects contributed to creating a truly single-use plastic-free paradise. We look forward to welcoming visitors, rekindling their relationship with nature and hopefully creating more advocates to protect our natural world.”

Founder and executive director at Oceanic Global, Lea d’Auriol, added, “Oceanic Global is honoured to help develop the Corona Island experience and applauds Corona’s sector-leading sustainability efforts.

“We’re proud to have worked with Corona from the beginning of the project to ensure that this sustainable destination demonstrates how travellers can experience paradise for both leisure and educational purposes, while leaving a minimal trace behind.”

 The island is designed by international architectural and design firm, James & Mau, in partnership with local Colombian architect, Jairo Márquez.
Corona is encouraging guests to reconnect with the natural world through immersive hospitality experiences, including g
uest menus created by Chilean-born chef Christopher Carpentier, who was featured as a judge on MasterChef Colombia, and educational workshops and excursions hosted as part of Oceanic Global’s “Blue School”.

The island will be open to the public in mid 2023.

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