CLIA’s Cruise Month dates and themes have arrived

CLIA’s Cruise Month dates and themes have arrived
Edited by Travel Weekly

    Cruise Lines International Association (CLIA) has confirmed dates for this year’s Cruise Month which will return to Australia and New Zealand this October.

    The initiative will bring a series of campaigns online and through media partners to showcase the best of cruising for Australasian travellers.

    CLIA will offer a comprehensive toolkit to help member agents mount their own Cruise Month initiatives and social media campaigns, while a series of webinars will help agents get the most from Cruise Month opportunities.

    Timed with the start of the southern summer cruise season, Cruise Month will involve four weekly themes:

    • Ocean Cruising, 1-7 October
    • River Cruising, 8-14 October
    • Expedition Cruising, 15-21
    • October Luxury Cruising 22-28 October

    CLIA managing director in Australasia Joel Katz said Cruise Month would help kick-off a bumper season for cruising in Australia and New Zealand.

    “Cruise Month is all about creating excitement around the coming cruise season and inspiring travellers to book their next cruise holiday,” Katz said.

    “Importantly, it helps spread the message that CLIA-accredited travel agents are the best qualified cruise specialists in Australasia and the most knowledgeable professionals to help book a cruise.”

    Full details will be announced in coming weeks, including details of toolkit and social media assets, agent webinars, competitions, cruise line resources, images libraries, videos, and more.

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