Celebrity sets sail across Aussie TV screens

Celebrity sets sail across Aussie TV screens

Celebrity Cruises has launched its first television commercial in Australia, with the locally produced TVC screened for the first time at the weekend.

Regional commercial director Adam Armstrong said the cruise line was very proud of the new commercial.

“We have an award-winning, premium product and this commercial really helps demonstrate to a wider audience what makes Celebrity shine in this busy cruising market,” he said.

The 15, 30 and 60 second clips were developed after “in-depth” discussions with travel agents and “detailed” customer profiling, Armstrong revealed. They are being screened on Foxtel channels.

It spearheads a new brand campaign for the luxury cruise line in Australia and New Zealand, which will also feature print and online components.

Check out the new TVC here:

https://youtu.be/Oi_rAmDYyB0

 

 

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]