Celebrity Cruises show what’s ‘WonderFULL’ in cruising with new campaign

Celebrity Cruises show what’s ‘WonderFULL’ in cruising with new campaign
By James Harrison


With its new cruise ship, Celebrity Beyond and the rest of the brand’s Edge Series of ships as the star, Celebrity Cruises is introducing consumers to its resort at sea offerings in its new global ad campaign.

Last year, the brand’s ad campaign posed the question ‘isn’t it time?,’ and invited viewers on a ‘Journey WonderFULL’, as a pandemic-weary world was slowly reintroducing itself to travel and returning to seeing the world they missed immensely.

Building on that invitation, the brand’s new campaign brings to life the FULLness of the journey on a Celebrity cruise – one that promises to take viewers to places they’ve never been before, from new destinations around the world to new cruise ship design; and from culinary experiences to wellbeing at sea.

The campaign goes on to use powerFULL visuals that bring to life each of the experiences as a journey unto themselves:

  • Watching the sun set over the ocean at the aptly named Sunset Bar designed by Nate Berkus is a Journey BeautiFULL;
  • Yoga at sea on the ship’s resort deck becomes Journey MindFULL;
  • A decadent meal crafted by Michelin-starred chef Daniel Boulud unfolds as Journey FlavorFULL;
  • Exploring the rich culture of a new destination comes alive as Journey ColorFULL;
  • The brand’s renowned service comes to life as Journey ThoughtFULL;

And, the collective experience becomes a Journey WonderFULL.

“Celebrity Cruises has always been a trailblazer and we are once again leading the industry and putting the guest at the centre of the experiences we create. While the words in this campaign are powerful, what it really brings to life is the way we focus on our guests and create an experience that completely enriches the way they see the world,” said Lisa Lutoff-Perlo, Celebrity Cruises president and CEO.

“And, what better way to see the best places in the world, than on the best places in the world, our Celebrity ships.”

Celebrity’s chief marketing officer Michael Scheiner added: “The fullness of the Celebrity cruise experience is the 8th wonder of the world.

“It’s a luxury hotel, it’s Michelin-quality dining, it’s a luxury spa retreat and at the same time, you’re discovering the cultures and histories of multiple countries in one voyage.

“Celebrity Cruises goes beyond being another traditional cruise line – it’s truly a category of one leaving people full of wonder, memories and experiences like no other travel experience. That’s the connection we want to make through this new work.”

The new ad campaign is appearing now on all media channels, including connected TV, digital and social media, and comes at a time when people are beginning to think ahead to travelling more in the new year.

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