Celebrity Cruises launches global brand identity – ‘Nothing Comes Close’

Celebrity Cruises launches global brand identity – ‘Nothing Comes Close’
Edited by Travel Weekly

    Celebrity Cruises’ new brand positioning and brand identity ‘Nothing Comes Close’ has now premiered globally.

    The launch builds upon the recent enthusiastic reception to the introduction of Celebrity Ascent SM in late 2023 and the highly anticipated arrival of Celebrity Xcel SM in 2025.

    Designed to capture Celebrity’s unique offering combining the intimate and thoughtful service of a small ship, with the variety and excitement of bigger ones, ‘Nothing Comes Close’ will be the core of the cruise line’s brand positioning from media and advertising, to travel advisors and onboard. It highlights the inherent promise of a premium holiday that indulges the sense of curiosity, exceeds expectations, and offers experiences found nowhere else.

    “Our guests tell us that Celebrity holidays are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” said Laura Hodges Bethge, president of Celebrity Cruises. “Our new brand position packages this feeling in a memorable and compelling way.”

    The brand positioning is brought to life in a confident and playful creative style which captures the essence of a Celebrity holiday from the perspective of guests employing a technique coined ‘True Eye View’. Distinguishing Celebrity, the visual approach is designed to elevate audience’s curiosity through their point of view and make them feel like they’re in the moment.

    “This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises holiday apart,” said Michael Scheiner, senior vice president and chief marketing officer, Celebrity Cruises. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”

    Celebrity is launching the ‘Nothing Comes Close’ campaign with a high reach, full funnel media buy. With its witty messaging and authentic imagery, ‘Nothing Comes Close’ cements Celebrity’s reputation among guests as a brand with an emotional connection that sets it apart from the rest.



    Latest News

    • Hotels

    Minor Hotels announces a new luxury Anantara on Bali’s Seseh Beach

    Minor Hotels has signed an agreement to manage a new-build Anantara resort and branded residences on Seseh Beach in Bali, opening in 2027. The news Anantara Dragon Seseh Bali Resort will be the first luxury beachfront resort on Seseh Beach and the third Anantara Hotels & Resorts property in Bali. The Anantara Dragon Seseh Bali […]

    • Aviation

    Solomon Airlines fills Air Vanuatu gap with flights from Port Vila to Auckland

    Solomon Islands’ national carrier will commence direct flights between Port Vila and Auckland from 27 May, using Solomon Airlines aircraft to continue air services linking Vanuatu and New Zealand. Solomon Islands officials together with the Vanuatu Government has worked closely with relevant New Zealand authorities to continue interim flights servicing Auckland from Port Vila. This included […]

    • Aviation

    Board Air Canada in Sydney’s CBD via a sleek Light Rail

    Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

    • Cruise
    • News

    Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

    Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

    • Hotels

    QT Singapore set to open in heritage Eastern Extension Telegraph building

    Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]

    • Hotels
    • News

    Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

    Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]