Cathay Pacific reveals new premium travel lifestyle brand, ‘Cathay’

Cathay Pacific reveals new premium travel lifestyle brand, ‘Cathay’
Edited by Travel Weekly


    Cathay Pacific has launched a new premium travel lifestyle brand to be rolled out to markets around the world. 

    The brand will be focused on celebrating a passion for travel as a way of living under the “Cathay” master brand.

    Around the world, Cathay will now be the master brand while Cathay Pacific will remain the brand of the airline division.

    “This month of September marks 77 years since the Cathay story first began with a single Douglas DC-3 aircraft nicknamed ‘Betsy’ and a drive to connect the world and its people,” CEO, Cathay, Ronald Lam, said.

    “As the habits and needs of our customers have changed over the years, so too have we.

    “Our evolution into Cathay marks an exciting new chapter in our history, and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of the world’s greatest service brands.”

    Customers across the globe can look forward to an array of new and aspirational offerings in spending, dining, shopping, hotels and wellness.

    To celebrate the rollout of Cathay around the world and inspired by its purpose to move people forward in life, the brand has launched its first global campaign in three years – Feels Good To Move.

    The campaign is a celebration of humanity’s innate urge to move, starting from our very first heartbeat, and every piece of content is an irresistible call to get moving.

    General Manager of Brand, Insights and Marketing Communications Edward Bell said:

    “This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day,” GM – brand, insights and marketing communications, Cathay, Edward Bell, said.

    “Since our beginnings, Cathay has always been about forward progress.

    “Restlessness is in our DNA.

    “This campaign is a celebration of how good it feels to move.”

    Cathay launches in 23 markets across Hong Kong and the Chinese Mainland, Southeast Asia, Northeast Asia, South Asia, Australia, New Zealand, the Middle East, Africa, Europe, and the Americas.

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