Carnival wants travellers to enjoy every minute of their next holiday in new campaign

SYDNEY, AUSTRALIA - SEPTEMBER 30: Carnival Splendor is welcomed into Sydney Harbour on September 30, 2022 in Sydney, Australia. Carnival Cruise Line's Carnival Splendor has returned to Sydney Harbour after almost three years away. Eighteen ships from Carnival Australia's eight brands are set for a peak summer cruise season, making a combined 667 turnarounds and port calls across Australia. (Photo by James D. Morgan/Getty Images for Carnival Cruise Line Australia)
Edited by Travel Weekly


    Carnival Cruise Line (CCL) has released a new campaign, ‘100 per cent Holiday’ via creative agency, ‘Today the Brave’ to promote making the most out of your next holiday.

    The ‘100 per cent Holiday’ campaign recognises the fact that most of us spend a lot of our holidays not ‘being on’ holiday. Between planning where to stay, looking for things to do, searching where to eat or shop for food and trying to keep everyone entertained, we’re actually left with very little “real” holiday time.

    On a Carnival cruise it’s 100 per cent holiday from the moment you step on board – simply unpack once and let the fun unfold.

    Off the back of this idea, Today the Brave commissioned bespoke research and were able to dissect the various audiences according to how they would want to spend a ‘100 per cent Holiday’.

    The campaign has been designed to illustrate just how much fun can be packed into a Carnival holiday, ensuring holidaymakers are maximising their well-earned time off. 100 per cent Holiday was created to help Aussies reappraise the value of a cruise, highlighting that once guests are onboard they are able to enjoy a range of the 45+ activities onboard with minimal disruption.

    “100 per cent Holiday is a compelling reason to book a Carnival cruise for your next getaway – everything is taken care of from the moment you step on board; no more planning, packing and repacking, trying to decide on what to have for dinner or how to entertain the kids,” creative partner, Today The Brave, Jade Manning, said.

    “There’s such a lovely universal insight behind the campaign – it’s one of those ideas that can keep giving.”

    100% Holiday with Carnival. (Supplied)

    “Carnival is experiencing an exciting period of growth, fuelled by the escalating demand for cruise holidays. The value and convenience of a Carnival cruise is second to none and 100 per centHoliday wraps it all up in our usual fun, playful style,” senior director sales and marketing, Carnival Cruise Line, Anton Loeb, said.

    (Featured image: SYDNEY, AUSTRALIA – SEPTEMBER 30: Carnival Splendor is welcomed into Sydney Harbour on September 30, 2022 in Sydney, Australia. Carnival Cruise Line’s Carnival Splendor has returned to Sydney Harbour after almost three years away. Eighteen ships from Carnival Australia’s eight brands are set for a peak summer cruise season, making a combined 667 turnarounds and port calls across Australia. (Photo by James D. Morgan/Getty Images for Carnival Cruise Line Australia)

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