Carlson Wagonlit Travel gets all new look

Studio shot of an anxious young woman with gloved hands poking at her face against a blue background

Carlson Wagonlit is getting a fresh new look, the company’s first since 1994.

Carlson Wagonlit Travel (CWT) has given its branding a complete makeover, just in time for its launch of a new global marketing campaign revolving around the tag line of “Make the world work for you”.

Coming twelve months after Kurt Ekert was appointed President and CEO of the company, CWT has shed its teal branding in favour of a more robust, vibrant colour scheme which better reflects the company’s digital strategy, and its vision and values.

Created by London-based creative branding agency, Curious, the main corporate colouring, replacing that created in 1994, combines a blood orange shade called Sanguinello with the contrasting gray of Charcoal.

Sanguinello represents the characteristics of optimism, pleasure, and a thirst for action; Charcoal adds solidity and stability, and reflects a sense of calm.

CWT_Logo_2017_JPG

The new look

“The invigorating change in our branding underlines our proposition as the enabler of change in our industry,” said Chief Strategy Officer, Patrick Andersen.

“The new tag line not only illustrates our sense of purpose at a corporate level, but it can also be adapted to our different divisions.”

 

Latest News

  • Cruise

Holland America Line gives agents the chance to visit ALASKA on 11-day Famil

Holland America Line is offering Australian and New Zealand agents a chance to win a spot on its upcoming Alaska trip as part of its ‘Time of Your Life in ALASKA’ competition. Bookings are open from 9 April to 3 May 2024, the ‘Time of Your Life in ALASKA’ competition will include a spot on […]

  • Events

More than 65 luxury agents gather in Sydney for Best of the Best dinner

The biggest names in luxury travel came together last night to celebrate the industry’s top agents. In its 12th year, Best of the Best is an event series that brings together the Best of the Best in hotels, cruise, and travel advisor partners. The evening saw 65 luxury travel agents attend a private dinner at the ACE Hotel in Sydney with partners Anthony Knox & Associates, […]

  • Events

Vivid entice globally-renowned chefs for Vivid Food 2024

From near and far, some of the hottest names in the culinary world will appear at Vivid Sydney this year as part of Vivid Food, embracing the festival’s 2024 theme, ‘humanity’, and highlighting food as a fundamental part of the human experience, connecting us all through the universal language of cuisine. This year’s roster of […]

  • Aviation

Air New Zealand returns to Hobart and Seoul

Air New Zealand will resume flying to Hobart, it revealed today in its summer schedule update. It also announced it will be returning to Korean capital Seoul. Both the Auckland to Hobart and Auckland to Seoul routes will be seasonal services, with Air New Zealand operating three direct flights a week to each destination over the summer […]

  • Destinations

European Waterways targets multi-generational families with ‘Floating Villa’ deal

In today’s fast-paced world, finding quality time for multi-generational bonding can be a challenge. European Waterways’ hotel barge cruises offer families the opportunity to enjoy the ultimate luxury vacation with a private charter experience. They say  “it’s like having your own private ‘floating villa’ in a different village every day, made extra special by a […]

  • Cruise

Luxury Escapes launches ‘sail away’ sale

Luxury Escapes has announced its biggest cruise event of the year.  The limited-time Sail Away Sale gives cruisers the chance to experience luxury at a cheaper price point. The selection of handpicked offers include exclusive add-ons such as generous onboard credit, bonus value, pre & post-cruise stays, and more.  Destinations including Europe, Asia, Australia, and […]

  • Aviation

Rex-owned National Jet Express (NJE) adds weekly charter between Brisbane and Orange

National Jet Express (NJE), a Rex Group member, today announced the commencement of weekly charter services between Brisbane and Orange in NSW for mining and civil contractor These services represent NJE’s eighth destination on the East Coast since commencing services from Brisbane in July 2023, and its first port in NSW. “We are delighted to […]

  • Aviation

Bonza hires restructuring advisory amid turbulence at Miami-based owner 777 Partners

The financiers of low-cost regional airline Bonza have hired restructuring advisory KordaMentha to give them advice on the operations of the airline. Bonza, which launched in January last year, is a budget airline based on the Gold Coast. They fly to regional areas such as Cairns but do not fly to Sydney or Brisbane (they […]

  • Events
  • Tour Operators

Best friends or frenemies? What is the REAL relationship between sales and marketing?

It’s the age-old business conundrum and a conundrum that becomes all the more important when budgets are squeezed.  Which is more important, sales or marketing? The answer depends on who you ask, Journey Beyond’s Justine Lally and Alicia Triggs say. (Lead Image: Justine Lally  and Alicia Triggs ) Journey Beyond is an experiential tourism group […]