Caravan Industry Association of Australia has $1m up for grabs via new campaign

An aerial of Caravans and cars camping on Perlubie Beach, Streaky Bay, South Australia
Edited by Travel Weekly

    An incredible opportunity from the Caravan Industry Association of Australia awaits one lucky camper: the chance to win $1,000,000 by enjoying a road trip and supporting local tourism and regional economies.

    Australia’s love affair with camping continues to see record growth in interest for caravan and camping holidays in 2023, reaching a 20 per cent increase above 2021/22 with 60.9 million nights taken, 15.1 million trips & a record number of RV registrations totalling to 792,713.

    In an effort to remind everyday Australians you can have an incredible holiday without breaking the bank, we have brought back the Road to a Million campaign.

    Road to a Million campaign

    The campaign will inform Australians of the benefits of caravan and camping, providing educational content regarding the best camping equipment, suggested itineraries, recipes, fun and games for all the family plus much more.

    “Caravan & Camping is Australia’s best value holiday, not only do you get the best value for money, but you also reconnect to nature, to your relationships and vanquish the everyday stresses of life,” said Keelan Howard, general manager of marketing at Caravan Industry Association of Australia.

    The further participants venture from their designated capital cities, the more points they accumulate.

    The campaign begins on October 1, 2023 and ends on February 29, 2024.

    Not only is this campaign beneficial to get participants camping, which is fundamental for boosting health and wellness, but it’s also great for supporting regional Australia.

    To help spread the message, use the hashtag #RoadToAMillion and tag @letsgocaravanandcamping on Instagram and Facebook.

    Latest News

    • Destinations
    • Partner Content

    The Solomon Islands’ is ‘Kulture-plus’

    Be grateful that your experience of 'headhunting' is limited to some random dude reaching out to you on LinkedIn.

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Cruise

    Cruise Traveller’s new Scottish Highlands cruise tour package

    Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

    • Cruise

    Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

    Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

    • Destinations
    • Tour Operators

    Globus unveils nine new independent tours for 2025

    Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

    • Hotels

    Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

    The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

    • Hotels

    Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

    On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

    • Hotels

    Minor Hotels announces fourth franchised hotel

    Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]