Brush up on your PR skills or keen to become a travel writer?

Pop art girl with megaphone. Woman with loudspeaker. Girl announcing discount or sale. Shopping time. Protest, meeting, feminism, woman rights, woman protest, girl power.

Even PR gurus could do with a freshening up every once in a while – get tips on how to pitch, new trends in PR writing and insider irks from top editors – or perhaps you fancy yourself as a travel writer?

Travel writer Rob McFarland has announced two new writing workshops in Sydney. On 28 April, he’ll be running a writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia’s leading travel editors. On May 6, he’ll be holding a workshop for aspiring travel writers that covers a specialised toolkit of writing and pitching techniques. Both sessions cost $399.

PR writing workshop – Apr 28, 2017

What do Australia’s top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia’s leading travel editors.

When: Fri Apr 28, 2017 – 8:30am to 12:30pm

Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney

Cost: $399

How many: Limited to 10 participants

Need training for several staff? Consider an in-house session tailored to your specific requirements.

Sign up: www.robmcfarland.org or email rob@robmcfarland.org

 

Travel writing workshop – May 6, 2017

Learn a specialised toolkit of writing and pitching techniques plus get detailed feedback on your writing. Join dozens of students who’ve gone on to be published in outlets such as National Geographic Traveller, The Australian, Sydney Morning Herald, Sunday Telegraph, International Traveller magazine and many more.

When: Sat May 6, 2017 – 10am to 5pm

Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney

Cost: $399

How many: Limited to 12 participants

Sign up www.robmcfarland.org or email rob@robmcfarland.org

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